# Blog: Google Analytics articles

Google Analytics: guides, news and practical advice from the TAGGRS blog.

Source: https://taggrs.io/blog/category/google-analytics/

## Articles about Google Analytics

### [Why your GA4 ROAS is inaccurate (and 2 structural fixes that help)](https://taggrs.io/how-to-fix-ga4-roas-inaccuracies/)

Google Analytics · April 23, 2026

GA4 misses offline deals and tracks revenue, not profit. Fix 2 blind spots in Google Ads bidding with TAGGRS: Offline Conversions and Profit Tracking.

Markdown: https://taggrs.io/how-to-fix-ga4-roas-inaccuracies.md

### [Bot traffic: How it skews your marketing data and how to block it](https://taggrs.io/filter-bot-traffic/)

Google Analytics · December 11, 2025

Bots now drive 53% of web traffic. Learn how to spot bot traffic in your analytics and filter it in GA4, robots.txt and server-side.

Markdown: https://taggrs.io/filter-bot-traffic.md

### [The impact of AI Browsers on user tracking and attribution](https://taggrs.io/ai-browsers-tracking-attribution/)

Google Analytics · December 8, 2025

AI browsers like Atlas and Comet disrupt tracking and attribution. Learn how they inflate direct traffic and break analytics, and what teams can do to adapt.

Markdown: https://taggrs.io/ai-browsers-tracking-attribution.md

### [Unassigned traffic in GA4 and 6 best practices to fix it](https://taggrs.io/fix-unassigned-traffic-ga4/)

Google Analytics · September 30, 2025

Learn what causes unassigned traffic in GA4, why it skews your reports, and 6 best practices (from UTM standardization to Server-side Tracking) to fix attribution.

Markdown: https://taggrs.io/fix-unassigned-traffic-ga4.md

## Categories

- [All](https://taggrs.io/blog/)
- [Server-side tracking](https://taggrs.io/blog/category/server-side-tracking/)
- **[Google Analytics](https://taggrs.io/blog/category/google-analytics/)**
- [Google Ads](https://taggrs.io/blog/category/google-ads/)
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