# Blog: Privacy articles Privacy: guides, news and practical advice from the TAGGRS blog. Source: https://taggrs.io/blog/category/privacy/ Page 1 of 2 ## Articles about Privacy ### [What is the average cookie consent rate? EU benchmark 2026](https://taggrs.io/cookie-consent-rate-benchmark/) Privacy · November 4, 2026 The average EU cookie consent rate was 68.8% in Jan–Sep 2026 and dropped steadily during the year. See benchmarks by country, device and funnel stage. Markdown: https://taggrs.io/cookie-consent-rate-benchmark.md ### [Why I picked an EU server-side tracking provider for my DACH clients (and why GDPR is about more than server location)](https://taggrs.io/eu-server-side-tracking-provider/) Privacy · October 30, 2026 Why server location isn’t enough for GDPR: a Google Ads specialist explains how the CLOUD Act, Schrems II and data sovereignty shaped his EU server-side tracking provider choice. Markdown: https://taggrs.io/eu-server-side-tracking-provider.md ### [Public sector website tracking: How to measure campaign performance under GDPR](https://taggrs.io/public-sector-website-tracking-gdpr/) Privacy · October 19, 2026 Public sector can't use legitimate interest for website analytics. Here is what GDPR requires, why EU data residency matters and what Server-side Tracking changes. Markdown: https://taggrs.io/public-sector-website-tracking-gdpr.md ### [Google Consent Mode V2: Setup, signals and how to verify it](https://taggrs.io/google-consent-mode-v2/) Privacy · June 2, 2026 Google Consent Mode V2 explained. Learn about the 4 signals, difference between basic vs advanced, how to pass consent to non-Google tags server-side, and how to check yours actually works. Markdown: https://taggrs.io/google-consent-mode-v2.md ### [First-party data marketing: A practical guide to server-side tracking and analytics](https://taggrs.io/privacy-focused-first-party-data-marketing-guide/) Privacy · December 18, 2025 Explore privacy-first marketing with first-party data and server-side tracking. Learn how Piwik PRO and TAGGRS help you ensure compliance, data accuracy, and EU-based hosting. Markdown: https://taggrs.io/privacy-focused-first-party-data-marketing-guide.md ### [European Server-side Tracking: What data sovereignty actually requires](https://taggrs.io/european-server-side-tracking/) Privacy · December 10, 2025 EU data can leave Europe, but hosting decisions carry real regulatory risk. Find out how data sovereignty, GDPR and EU-based Server-side Tracking fit together. Markdown: https://taggrs.io/european-server-side-tracking.md ### [Understanding PII and global privacy laws in Marketing](https://taggrs.io/pii-privacy-laws-marketing/) Privacy · December 9, 2025 Learn what PII is, how GDPR/CCPA affect marketing data, and 10 best practices for privacy compliance with secure Server-side Tracking. Markdown: https://taggrs.io/pii-privacy-laws-marketing.md ### [European Data Sovereignty: the Business Accelerator](https://taggrs.io/data-sovereignty-eu-compliant-cloud-services/) Privacy · July 16, 2025 Learn how UpCloud and TAGGRS deliver secure, compliant, high-performance cloud hosting in the EU. Ensure data sovereignty and stay ahead of regulations. Markdown: https://taggrs.io/data-sovereignty-eu-compliant-cloud-services.md ### [How to optimize your cookie banner? 5 ways (+ bonus tip)](https://taggrs.io/consent-rate-optimization/) Privacy · August 8, 2024 If users don't accept, you're missing out on valuable data. In this blog, we share 5 proven tips to optimize your cookie banner. Updated: 2026. Markdown: https://taggrs.io/consent-rate-optimization.md ### [EU-US data transfer: what European companies should know](https://taggrs.io/data-privacy-framework/) Privacy · July 9, 2024 Learn what the Data Privacy Framework means for GDPR-compliant EU-US data transfers and how TAGGRS Server-side Tracking keeps user data protected. Markdown: https://taggrs.io/data-privacy-framework.md ### [3 ways to exclude or anonymize IP addresses with Google Tag Manager](https://taggrs.io/anonymize-ip-addresses-google-tag-manager/) Privacy · May 8, 2024 Learn 3 ways to exclude or anonymize IP addresses with Google Tag Manager with practical steps and tips. Markdown: https://taggrs.io/anonymize-ip-addresses-google-tag-manager.md ### [All about the PII anonymizer](https://taggrs.io/gdpr-tool/) Privacy · November 21, 2023 The TAGGRS PII anonymizer better ensures privacy by anonymizing IP addresses and user agents, important for online security. Markdown: https://taggrs.io/gdpr-tool.md ## Categories - [All](https://taggrs.io/blog/) - [Server-side tracking](https://taggrs.io/blog/category/server-side-tracking/) - [Google Analytics](https://taggrs.io/blog/category/google-analytics/) - [Google Ads](https://taggrs.io/blog/category/google-ads/) - [Facebook](https://taggrs.io/blog/category/facebook/) - **[Privacy](https://taggrs.io/blog/category/privacy/)** - [Product](https://taggrs.io/blog/category/product/) - [Technology partner](https://taggrs.io/blog/category/technology-partner/) - [Events](https://taggrs.io/blog/category/events/) ## Pagination - **[Page 1](https://taggrs.io/blog/category/privacy/)** - [Page 2](https://taggrs.io/blog/category/privacy/page/2/)