17 % increase in online measurability voor Berghof Membranes
The problem
Privacy and data-driven online marketing do not always go hand in hand. Yet both are very important to Berghof Membranes.
The challenge: Find a way to collect as much data as possible within the limits of the AVG, for the benefit of measurability and online campaigns.
The method
To achieve this, the following solutions have been implemented:
- Cookiebanner: Cookiebot was chosen as the software. This was configured through GTM, to act on consent level.
- Consent mode: In Google Tag Manager, consent mode is enabled so that the Google tags can collect as much data as possible.
- Server side tracking: In addition, all tracking is set up server side so that as little data as possible can be blocked.
The result
After configuring the cookie banner, we saw that 78% of visitors accept all cookies. The remaining 22% refuse cookies or some of them. By implementing consent mode, we can still send general data for those 22%, which still gives a complete picture.
The implementation of server side tracking has provided a 17% increase in measurability. This is reflected in the measurability of the number of pageviews which is measured client side with the FB pixel and server side with the Conversion API. The difference is the increase in measurability.
You are in good company
Marketers and tracking specialists from 80+ countries choose TAGGRS
Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.
TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.
We have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!
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Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!
Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.
Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.
I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.
The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!
