17% increase in online measurability for Berghof Membranes
The problem
Privacy and data-driven online marketing do not always go hand in hand. However, both are very important for Berghof Membranes.
The challenge: Find a way to collect as much data as possible within the boundaries of the GDPR, to benefit measurability and online campaigns.
The method
To achieve this, the following solutions were implemented:
- Cookie Banner: Cookiebot was chosen as the software. It was configured through GTM to act based on the consent level.
- Consent Mode: Consent mode was activated in Google Tag Manager so that Google tags can collect as much data as possible.
- Server Side Tracking: Additionally, all tracking was set up server side to minimize data being blocked.
The result
After configuring the cookie banner, we found that 78% of visitors accept all cookies. The remaining 22% refuse cookies or part of them. By implementing consent mode, we can still send general data for that 22%, allowing for a complete picture.
The implementation of server side tracking has resulted in a 17% increase in measurability. We see this reflected in the measurability of the number of pageviews, which is measured client side with the FB pixel and server side with the Conversion API. The difference represents the increase in measurability.
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Marketeers en tracking specialisten uit 80+ landen kiezen voor TAGGRS
Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.
TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.
We have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!
Without a doubt the best and most affordable server-side hosting.
Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!
Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.
Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.
I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.
The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!
