Digital Monks & TAGGRS - A Collaboration Focused on Server Side Tracking

Digital Monks uses Server Side Tracking from TAGGRS to provide customers with the best data. This innovative marketing company was one of the pioneers in applying Server Side Tagging. During their research phase into this new way of data collection, they came across TAGGRS, which led to a great partnership. We sat down with Digital Monks to share their experiences.

"What was the deciding factor that made you guys start Server Side Tagging (SST)?"

Digital Monks is running into a problem: We are simply missing important data. This is mainly due to the increasingly strict rules around third-party cookies. Especially with devices running iOS 16.4 and above giving us less information, we feel something has to be done. And let's face it, with Chrome's plan to start blocking data streams starting in 2024, it's not getting any easier. So yes, we think this is the perfect time to explore new routes.

We believe Server Side Tracking is a good solution. It is not only a way to address the data shortage, but also to color neatly within the lines of the AVG. This allows us to continue collecting data that really matters, without legal headaches.

"On average, how long does it take to have Server Side Tracking fully operational?"

Right now, how quickly we get things done really depends on how complicated a client's website is. If you have a Shopify store, we can usually get things done within a day. But if you're using a more complicated system, like Magento or Lightspeed, you have to expect it could take a little longer.

"How does Digital Monks measure the effectiveness of Server Side Tagging?"

Especially because of that handy analysis tool found in TAGGRS' online environment. Really a plus compared to what we see with other providers. With this we can clearly see how much more data we are getting in through the Server Side, if you compare that to the old way of Slient Side Tracking. What might be a nice bonus is that we can also see exactly what kind of data we are getting in through the Server Side. In any case, thanks to the current info, we can already show our clients very well what it's getting them. And that, of course, is super important to us as a marketing agency.

"Through the tool found in TAGGRS' online environment, the effectiveness is nicely visible. This is also a huge plus over some of your competitors." - Digital Monks

"What common problems or challenges does Digital Monks encounter?"

We don't usually run into major problems, but there are always small bumps in the road. For example, we occasionally miss certain data, such as info about purchases or what people put in their shopping cart. Fortunately, we can usually fix this quickly. That's mostly because of the good documentation and demo environments you guys have available. Plus, it's super convenient that we can easily reach TAGGRS' support line and that too in Dutch. That way we avoid hassles with language and find a solution faster.

"How do you convince customers to start using Server Side Tracking?"

Right now, Server Side Tracking is not yet something that sells itself, but we are getting close. When customers hear that they can get more and better data, and that data scarcity will only become a bigger problem in the future, they are usually quickly convinced. No one wants to be left behind, so rather take the plunge now than regret missing the boat later.

As a Marketing agency, I find it very important that we can show the client what the result is. You have made that insightful nicely". - Digital Monks

"What are the future plans with Server Side Tagging?"

We currently have a plan to really start using Server Side Tracking with as many customers as possible. Everyone who becomes a customer now will be offered it right away. And our current customers? We're going to gradually transition those to Server Side as well. We think that around the summer of 2024 the big differences will become really clear. Some companies will be completely over to this new way of collecting data by then, while others are still at the starting line. We, of course, want to be among that first group. After all, we are convinced that Server Side Tagging is the future, and we don't want to be left behind as a marketing agency.

"Provisioning and implementation has become standard procedure with us" - Digital Monks

Conclusion

The cooperation with TAGGRS really runs smoothly, and they experience it the same way. Thanks to TAGGRS, we can offer our customers Server Side Tracking, which gives us an edge over the competition. It's a win-win for both parties. Curious about more interviews with marketing agencies? Then check out this page.