Between 10% and 30% additional measured data for Dunion

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The assignment

Assist in setting up a management portal in TAGGRS and configure Server Side Tracking for the following domains.

  • bandagenspezialist.de
  • keepershandschoenen.nl
  • podobrace.co.uk
  • podobrace.nl
Additionally, the social platforms and Google Ads need to be set up server side.

The method

To achieve this, the following solutions were implemented:

Management Portal: The management portal within TAGGRS has been set up.
Social Platforms Set Up Server Side: The platforms Facebook, Snapchat, and TikTok have been set up server side.
TAGGRS Tracking Tags: To measure the difference between web and server containers, we have set up the TAGGRS Tracking Tags.

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The result

Management Portal: The management portal has been set up, and the different containers for the configured domains are visible.
Server Side Configuration of Domains: After configuring the domains server side, it is visible in the TAGGRS dashboard that between 10% and 30% additional data is being collected.
Social Platforms: In the Meta Ads – CAPI, it is evident that server side data is being received.

Next to this, you can see two events that are measured via the Meta Ads pixel. The graphs clearly show the difference between measurements via the browser and measurements via the server. The green line represents server events and the blue line represents browser events. In this example, this leads to 22% extra data.

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Marketers and tracking specialists from 80+ countries choose TAGGRS
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