LelyCycle 92% of the total number of transactions recorded in GA4
The problem
Google Analytics registers 53% fewer orders than are actually the case. In addition, few conversions are recorded by the Google Ads tag, while this should actually be higher.
Challenge: How can accuracy be increased
to ensure that the results can be measured better?
The method
To achieve this, the following solutions were implemented:
- GA4 Data Layer: First, the existing Universal Analytics was replaced with a GA4 data layer with enhanced conversion data.
- GA4 (Enhanced Ecommerce): Subsequently, GA4 was implemented.
- Server Side Tagging: The entire setup was configured with server side tagging.
- Google Ads Enhanced Conversions: Enhanced conversion data from the new data layer is sent server side to Google Ads.
The result
The measurability of the number of transactions has significantly increased. Currently, 92% of the total number of transactions are recorded in GA4.
Measurability of conversions in Google Ads has also greatly improved. As a result, the campaign has received a considerable boost. The use of enhanced conversions and the increase in measurability have provided Google Ads with more insights. These have led to the Performance Max campaign consistently generating more conversions.
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Marketeers en tracking specialisten uit 80+ landen kiezen voor TAGGRS
We have been working with TAGGRS for a while now. We are pleased with the solution, the data improvement, and the updates. It's great that it's a Dutch company that also responds to help requests within a few minutes. We are happy!
Without a doubt the best and most affordable server-side hosting.
Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!
Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.
Finally, a good and complete tracking setup. I've gained more data for my Google Ads Campaigns and now see every one of my orders accurately reported in GA4.
I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.
The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!
