TAGGRS Consent Tool - Measure Consent Rates.
The TAGGRS Consent Tool, part of TAGGRS Server Side Analytics, allows you to measure your website's consent rates with Server Side Tracking and understand what percentage of data you may be missing.
What's in the TAGGRS Consent Tool?
Consent Approval Rate
You can see the following:
- Measure the consent state for all traffic.
- View the percentage of traffic denied, partially allowed and fully allowed.
- Identify the percentage of traffic where no consent choice was made, resulting in no measurement.
Consent Mode V2 Statistics.
You can also view statistics at a deeper level by consent state.
Conversion measurement for ad platforms:
This consent type is based on the ad_storage parameter and determines whether ad cookies may be placed. This parameter ultimately determines whether a user's actions may be assigned as conversions.
Retargeting and personalized ads:
This consent type is based on the ad_personalization parameter and determines whether retargeting cookies may be placed. Thus, this parameter determines whether a user can see personalized ads.
Enhanced Conversions measurement :
This consent type is based on ad_user_data and determines whether the user's data may be used for advertising purposes.
Analytics measurement:
This consent type is based on analytics_storage and determines whether the user's actions on the site may be used for analytics purposes. Thus, this is only about insightful data.
You can filter the consent states by the desired time period so that you can analyze trends and patterns over different time periods.
Measured values affected by consent
The Consent Tool allows you to see at the value level in the graph what data may have been missed within analytics and advertising platforms. This is based on the 'request value' parameter and categorized into 'accepted' and 'denied,' or in other words whether the user accepts or rejects cookies. Note that this percentage does not always match the event-level graph. The difference is because the percentages are calculated based on the total value not accepted, while the event-level counts individual events. This allows you to more accurately estimate how much revenue value may have been missed.
Benefits of the Consent Tool
The TAGGRS Consent Tool offers several benefits for you and your users:
1. Understanding Consent Level:
This tool allows you to measure the consent level across all traffic on your website. You can see what percentage of traffic was denied, partially granted and fully granted.
2. Identifying Lost Data:
You can see exactly how much traffic did not make a consent choice, resulting in not measuring those visits. This helps you better understand the impact of non-accepted cookies.
3. Optimization of Cookiebanner:
By experimenting with the position, color, text and button style of your cookie banner, you can increase the acceptance rate and thereby measure more data.
Use scenarios
1. Users Missing Data:
Users report missing 30% of their data. With the Consent Tool you can prove that this is because visitors do not accept the cookie banner. The tool gives you a clear picture of the actual data loss (when you don't meet the treshhold of Consent Mode V2).
2. Impact of Consent Mode V2:
An example of the impact of Consent Mode V2 can be seen at Flowhub. Here, Consent Mode V2 had a large negative impact, with rejection rates being only 10-20%. The rest of the data loss was because 50% of visitors ignored the cookie banner (by clicking the cross). The Consent Tool helps open this "black box" and understand the exact impact on your tracking.
The consent approval rate increased from 57.19% to 70.03% after removing the cross in the cookie banner. This is a difference of almost 13%! This allows much more data to be collected.
See all the ways to optimize a cookie banner.
Testing and Optimization
Start by testing different aspects of your cookie banner (such as positioning, colors, text and buttons). The tool will allow you to accurately measure the impact of these adjustments on your tracking and conversion metrics.
Outro
With TAGGRS ' new Consent Tool, you can gain valuable insights into consent approval rates and optimize your cookie banner to measure 20-30% more data. Start using Server Side Tracking for free today.