All about the Cookie Recovery (iOS 16.4) tool
Cookies, the silent workers of the Web, often contain valuable data for marketers. But what happens when cookies are restricted or deleted? This is where TAGGRS Cookie Recovery comes in, the ultimate tool for maximizing the duration of cookies, designed specifically for iOS 16.4.
What is Cookie Recovery?
In iOS 16.4, Server Side Cookies have a limited lifetime of only 7 days, even if they are considered first-party cookies but come from a different IP address than that of the website. TAGGRS Cookie Recovery is designed to extend the lifespan of first-party cookies in browsers with the latest version of ITP.
How Does Cookie Recovery Work?
- Cookie Recovery uses a cookie to remember each user's unique ID. This cookie complies with all ITP regulations and is stored as a first-party cookie on the website.
- With each visit to the website, the cookie is verified to identify the user's unique ID.
- If marketing cookies (such as Google Analytics, Google Ads, TikTok, Facebook) are missing or destroyed, Cookie Recovery restores these cookies using the information from the cookie.
- Even if the original cookies are deleted, this recovery method ensures that marketing cookies continue to work and allow accurate tracking of user behavior on the website.
Note: The Cookie Recovery feature only works if the Enhanced Tracking Script has been added to the website.
Why do you need Cookie Recovery?
One of the biggest pain points in the current landscape of digital marketing is assigning conversions to specific campaigns, especially when it comes to products or services with a longer decision cycle. If someone clicks on an ad but does not make a purchase until 1 or 7 days later, that conversion is no longer associated with the original campaign due to cookie restrictions.
Take the purchase of a scooter, for example. Suppose you come across an interesting scooter in an online campaign and click on it out of interest. However, the decision to actually buy the scooter may not come until two weeks later. In the meantime, the cookies have been deleted or expired and the final purchase is not attributed to that particular ad campaign. This is a missed opportunity, because in reality, that ad did trigger the purchase.
TAGGRS Use Cookie Recovery
Activating Cookie Recovery is a piece of cake: simply go to the TAGGRS Dashboard, navigate to Optimize and then to Enhanced Tracking Script, where you can check the box.
When the Cookie is set to Active and the Enhanced Tracking Script is added, Cookie Recovery expands the list of cookies below, according to the specified specifications.
Name | Cookie | Time |
Google Analytics | _ga | 13 months |
FPID | 13 months | |
Google Ads | FPAU | 90 days |
FPGCLAW | 90 days | |
_gcl_au | 90 days | |
FPGCLGB | 90 days | |
wbraid | 90 days | |
Facebook (Meta) | _fbp | 90 days |
_fbc | 90 days | |
TikTok | _ttp | 13 months |
ttclid | 1 month | |
Affiliates | awin_awc | 13 months |
awin_source | 13 months | |
rakuten_site_id | 13 months |
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This makes TAGGRS Cookie Recovery 16.4 an important tool in when it comes to data collection. Switch today and enjoy all the benefits of Server Side Tracking. Cookie Recovery is just one of the many benefits of Server Side Tracking. Curious about all the benefits? Then check out this blog.
Frequently Asked Questions Cookierestore
What is the maximum length of cookies stored by browsers that can track you?
The maximum retention period for cookies is 13 months. After this period, browsers block the storage of these cookies.