Cookie Recovery iOS 16.4


Cookies, the silent workers of the Web, often contain valuable data for marketers. But what happens when cookies are restricted or deleted? This is where TAGGRS Cookie Recovery comes in, the ultimate tool for maximizing cookie duration, designed specifically for iOS 16.4.

What is Cookie Recovery?

In iOS 16.4, Server Side Cookies have a limited lifetime of only 7 days, even if they are considered first-party cookies but come from a different IP address than that of the website. TAGGRS Cookie Recovery is designed to extend the life of first-party cookies in browsers running the latest version of ITP.


How Does Cookie Recovery Work?

  1. Cookie Recovery uses a cookie to remember each user’s unique ID. This cookie complies with all ITP regulations and is stored as a first-party cookie on the website.
  2. With each visit to the website, the cookie is verified to identify the user’s unique ID.
  3. If marketing cookies (such as Google Analytics, Google Ads, TikTok, Facebook) are missing or destroyed, Cookie Recovery restores these cookies using the cookie’s information.
  4. Even if the original cookies are deleted, this recovery method ensures that marketing cookies continue to work and allow accurate tracking of user behavior on the website.

Note: The Cookie Recovery feature only works if the Enhanced Tracking Script has been added to the website.

Why do you need Cookie Recovery?

One of the biggest pain points in the current landscape of digital marketing is assigning conversions to specific campaigns, especially when it comes to products or services with a longer decision cycle. If someone clicks on an ad but only makes a purchase after 1 or 7 days, that conversion is no longer linked to the original campaign due to cookie restrictions.

Take, for example, the purchase of a scooter. Suppose you come across an interesting scooter in an online campaign and click on it out of interest. However, the decision to actually buy the scooter may not come until two weeks later. In the meantime, the cookies are deleted or expired and the final purchase is not attributed to that particular ad campaign. This is a missed opportunity, because in reality, that ad did prompt the purchase.


TAGGRS Use Cookie Recovery.

Activating Cookie Recovery is a piece of cake: simply go to the TAGGRS Dashboard, navigate to Optimize and then to Enhanced Tracking Script, where you can check the box.

When Cookie is set to Active and the Enhanced Tracking Script is added, Cookie Recovery expands the list of cookies below, according to the specifications indicated.

Google Analytics _ga13 months
FPID13 months
Google Ads

FPAU90 days
FPGCLAW90 days
_gcl_au90 days
FPGCLGB90 days
wbraid90 days
Facebook (Meta)
_fbp90 days
_fbc90 days

_ttp13 months
ttclid1 month
awin_awc13 months
awin_source13 months
rakuten_site_id13 months

Also step over

This makes TAGGRS Cookie Recovery 16.4 an important tool in when it comes to data collection. Switch today and enjoy all the benefits of Server Side Tracking. Cookie Recovery is just one of the many benefits of Server Side Tracking. Curious about all the benefits? Then check out this blog.

Frequently Asked Questions Cookierestore

What is the maximum length of cookies saved by browsers that can track you?

The maximum cookie retention period is 13 months. After this period, browsers block the saving of these cookies.

About the author

Ate Keurentjes

Ate Keurentjes

Server Side Tracking Specialist at TAGGRS

Ate Keurentjes is a Server Side Tracking specialist at TAGGRS. He has experience with various Google Tag Manager concepts. Keurentjes has been editing and writing about the latest developments and trends in data collection / Server side tracking since 2023.

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