taggrs-logo

All about the Data Enricher Tool – TAGGRS

Data-Enricher-Tool-TAGGRS

Server Side Tracking offers many benefits: More data tracking, cookie extension, more control, etc. One of the lesser-known benefits is that you can also enrich marketing data. This can be done in several ways. You can send data from other systems (Google Sheets, CRM systems) to the Server Container, or you can use the TAGGRS software. In this blog, we will specifically discuss TAGGRS’ ability to automatically enrich data.

Key Points 🔑

  • Features of the Data Enricher Tool: Provides insight into the geographic location, device type, browser data and bot activity of website visitors.
  • Integration with Analytics Platforms: Allows you to send enriched data directly to Google Analytics: GA4 and other analytics platforms.
  • Website Optimization Benefits: Helps improve user experience and refine digital marketing strategies through detailed user insights.

What is the TAGGRS Data Enricher Tool?

The Data Enricher Tool is one of the many tools TAGGRS offers. It is a feature within TAGGRS that, once activated, adds additional dimensions to the data sent to analytics platforms such as Google Analytics: GA4. It allows users to enrich their data with additional information for deeper insight into visitor behavior.

How does the Data Enricher work?

TAGGRS can be thought of as a conduit. You send the data from the webcontainer to your own subdomain. And on that subdomain runs TAGGRS’ software. So from the webcontainer, you send data (requests) to TAGGRS. This incoming data can automatically enrich TAGGRS. Based on information from the data, such as IP addresses, we can send various additional data along with the outgoing data.

What data can TAGGRS enrich with the Data Enricher?

Here is an overview of the additional data you can send along:

  • X-GEO-Country: Identifies the visitor’s country, allowing geographically targeted strategies to be implemented.
  • X-Device-Browser-Version: Provides insight into the visitor’s browser version, useful for technical optimization.
  • X-Device-Bot: Distinguishes bots from human visitors, essential for purifying analytics data.
  • X-Device-Mobile: Detects whether a visitor is using a mobile device, which can help optimize mobile Web experiences.
  • X-Device-Os: Displays the visitor’s operating system, important for cross-platform compatibility.
  • X-Device-Browser: Identifies which browser a visitor is using, which can contribute to better cross-browser experiences.
  • X-Device-Engine: Detects the browser engine, providing insight into processing compatibility.
  • X-Device-Engine-Version: Displays the version of the browser engine, which helps fine-tune technical nuances.
taggrs-data-enricher-tool-dashboard

Use case TAGGRS Data Enricher

In most cases, this data is also collected by analytics tools. However, these do not become available as event data in the server container. With our enrichment tool, however, you can make this data available as Event data. For this to work, you just need to create the variables the following variables:

  • X-GEO-Country
  • X-GEO-Region
  • X-GEO-City
  • X-Device-Bot
  • X-Device-Mobile
  • X-Device-Os
  • X-Device-Browser
  • X-Device-Browser-Version
  • X-Device-Engine
  • X-Device-Engine-Version

In the incoming requests in the server container, you will find the additional data:

incoming-requests-server-container-gtm

Applications in Analytics

By checking the options in the Data Enricher Tool, companies can enrich their analytics. This means they better understand how different user groups interact with their site, leading to more informed decision-making and an improved user experience.

google-analytics-4-dashboard

Conclusion: Increase the Value of the Data Collected

By integrating additional data with standard analytics, TAGGRS’s Data Enricher Tool provides a powerful way to increase the value of collected data. This not only helps refine marketing and UX strategies, but also allows organizations to optimize their digital environment for each visitor.

Ready for the next level?

Start with Server Side Tracking and generate more revenue and conversions in a world without third-party cookies.