How to set up the Meta Conversions API Gateway with TAGGRS

In this blog, we explain how to easily set up the Meta Conversions API Gateway with TAGGRS. This allows you to send conversion data directly to Meta (Facebook), without complex technical configurations. This improves your tracking, increases Event Match Quality score and lowers your ad costs.

What is TAGGRS' Meta Conversions API Gateway?

TAGGRS' Meta Conversions API Gateway is a simple and secure solution to send conversion data directly to Meta, without the need for Google Tag Manager or other third-party tools.

Advantages:

• Quick setup - No technical knowledge required, active within minutes
• Better tracking - Bypass ad blockers and browser blockers and increase your Event match quality score for accurate data.
• Lower advertising costs - Because Meta receives better data, campaigns become more efficient

Step-by-step guide: setting up Meta Conversions API Gateway

Step 1: Go to the TAGGRS dashboard

Log in to your TAGGRS account. Click on Add Gateway.

Step 2: Link your Meta account

Log in with Facebook. Select your Business Portfolio in which you want to place the Gateway. Choose an existing Pixel or have Meta automatically generate a new one. The connection will be established automatically.

Step 3: Fill in the configuration details

• Gateway name: Choose a recognizable name
• Hosting Location: Select the country in which you want to host the data

The Gateway is created automatically.

Note that the hosting of the data is through Google Cloud. This means that it falls under the U.S. Cloud Act, which allows the data to be viewed by U.S. authorities under certain circumstances. If you avoid this, we recommend setting up server side tracking via Google Tag Manager with our regular setting. With this solution, you choose the processing location yourself and it does not fall under the Cloud Act.

Step 4: Add subdomain

Add a CNAME record in your DNS hosting. Make sure your subdomain is configured correctly.

Conclusion

With these simple steps, you can set up the Meta Conversions API Gateway without any technical knowledge and start optimizing your Meta ads right away.