Setting up LinkedIn Conversion API - Measure Server Side Conversions

In September 2023, LinkedIn officially rolled out its Conversion API tag. The LinkedIn Conversion API allows you to send conversion events directly from your server to LinkedIn's, bypassing the limitations of browser-based tracking. This provides a more accurate representation of user interactions even if traditional tracking (client side) fails or is blocked. But how do you set it up? We'll show you in this blog.

Most companies are used to working with the Client Side LinkedIn Insights Tag. In this blog, we will assume it is already installed. You'll learn how to install the LinkedIn Conversion API here.

Benefits of LinkedIn Conversion API

• Improves Ad Performance: More accurate tracking allows your ads to run more effectively.
• Lowers Cost Per Action: Less waste means lower costs.
• More Accurate Conversion Attribution: Better understand which actions lead to conversions.
• More Reliable Data: Less reliance on browser-based tracking means more reliable data.
• Optimization of Ad Delivery: With better data, you can better optimize your ad spend.

LinkedIn Conversion API Google Tag Manager setup

In the video below, Lowie Verschelden, partner of TAGGRS shows you how to set up the LinkedIn Conversion API.

Note: You cannot set LinkedIn tags if you do not have user data in the datalayer!

You have now completed the full steps of Linkedin Server Side Tracking set up.