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All about the TAGGRS Multi Domain Tool

TAGGRS-multi-domain-tool

With the increasing reliance on Web analytics, Server Side Tracking (SST) has become a hot topic in the world of digital marketing. But what about when you have multiple domains? Can one SST configuration handle multiple websites? Let's dive deeper into the world of Multi Domain GTM Server Side Tracking. TAGGRS has developed their own multi domain tool for this purpose.

Why one sGTM for multiple domains

  • Localization: Different domains for different languages.
  • Landing pages: You have several landing pages on separate domains that redirect you to a main site
  • Similar niche: Different websites within the same niche can benefit from the same tracking features.

Challenges in using one sGTM for multiple domains

While using a single Server Google Tag Manager for multiple Web sites can save costs, it also comes with challenges. One is the complexity it brings, particularly the increased number of tags and triggers.

Moreover, as you add more Web sites, the number of sGTM elements may grow exponentially, perhaps reaching the limits of the server-side GTM container.

Therefore, it is important to configure the sGTM debugger. This helps diagnose problems and ensures that everything is working properly.

TAGGRS Multi Domain Tool

TAGGRS' Multi Domain Tool allows users to add and validate different subdomains for Server Side Tracking. Setting up the TAGGRS Multi Domain consists of adding and validating subdomains in the TAGGRS dashboard. Next, the necessary variables and settings must be added to the Web and Server Container in GTM.

When TAGGRS Multi Domain Tool does use:

  • Multiple separate domains such as, for example, taggrs.com / taggrs.de / taggrs.fr.

When not using TAGGRS Multi Domain Tool:

  • If you work within a single domain that uses geographic or language-specific subpaths, such as taggrs.co.uk/de or taggrs.co.uk/en. In these cases, tracking within the same domain is sufficient.
taggrs-multidomain-tool-dashboard-tools

TAGGRS Multi Domain setup

https://www.youtube.com/watch?v=jJQdq63Xj2Uu0026t=5s

1. Add your Subdomain(s) to TAGGRS.

taggrs-multi-domain-tool-dashboard-adding-subdomain

You get to the TAGGRS Multi Domain Tool by going to OptimizeMulti Domain. Then add the subdomains in question here. Also add your current subdomain, which can be found in your dashboard at Tagging server URL. In this case, we are adding our (fictitious) German and English website. Additional subdomains have been created for this purpose.

2. Validate Subdomain(s).

current-list-of-subdomains-validated-taggrs-multi-domain-tool

Next, you need to make sure that the subdomains are validated just like your current subdomain. You do this by adding DNS Records to your hosting provider.

3. Create new Variable Google Tag Manager (Web Container).

create-new-variable-gtm-web-container

Next, we're going to go to the Google Tag Manager Web Container (Client Side). We are going to create a new variable. Go to Variables and click on New.

4. Variable Configuration - Tracking Domain (Web Container).

creating-variable-tracking-domain-gtm-web-container

Give the variable a name, such as Tracking Domain, and under Variable Configuration, choose Lookup Table.

5. Set Variable (Web Container).

set up tracking domain variable gtm web container

Under Input Variable, choose Page Hostname (located under Choose in-built Variable).

6. Add subdomain(s) to Variable (Web Container).

add-subdomains-gtm-web-container-multidomain-variable

Next, add the subdomain(s) to the Input by clicking +Add Row.

7. Customize GA4 Configuration Tag (Web Container).

add-tracking-domain-to-ga4-configuration-tag

Go to Tags → GA4 Configuration Tag and make sure you add server_container_url under Configuration parameter and add the created Variable under Value.

8. Go to your Server Side Container (Server Container).

change-to-server-container-gtm

The part in the Web Container is done. We are now going to work in the Server Container.

9. Container Settings (Server Container).

go-to-container-settings-server-side-gtm

Go to Admin and click on Container Settings.

10. Add subdomain(s) to Container Settings (Server Container).

adding server container urls container settings server container

When you get to the Container Settings add all your created subdomains. Put your container live and TAGGRS Multi Domain is up and running!

Debug mode Multi Domain

When managing Multi Domain setup, it can be challenging to check each domain individually. Fortunately, the debug mode for Multi Domain allows you to select specific domains and test them separately. This ensures that every tag, trigger and variable functions correctly for all the domains involved.

Within your Server Container, click Preview. Next, choose the domain you want to debug.

choose-server-container-url-to-preview-gtm

Conclusion

Server Side Tracking is becoming increasingly popular, and the ability to track multiple domains is a valuable tool. However, as with anything, it comes with its own set of challenges.

For those who have never worked with SST before, it can be challenging. If you need help setting it up, our team of experts is ready to help. The TAGGRS Multi Domain Tool is just one of many TAGGRS tools

Forget about putting your edits live!

Google Tag Manager Multi Domain FAQ

Is there a limit for using Multi Domain?

The limit for Multi Domain is 20. This limitation is set by Google Tag Manager.

When I have multiple websites with multiple tag manager containers, do I need to create a separate container for each domain on TAGGRS?

When you have multiple tag managers for multiple websites, you need to create a new container within TAGGRS for each of these domains. TAGGRS Multi Domain is intended for companies that have multiple domains in 1 Google Tag Manager container. When you have this you only need to set up 1 container.

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