How do you install the Pinterest tag through Google Tag Manager?


The Pinterest tag is important link in measuring the effectiveness of Pinterest campaigns. This tag allows you to track and analyze visitor behavior and interaction on your website. It’s a small piece of code that you integrate into your website that allows Pinterest to collect information about the actions visitors take on your site, what pages they visit and what products catch their attention.

This kind of information is crucial for developing and displaying targeted ads to users who have previously shown interest in your products or services. In addition, you can use the tag tag to track conversions, such as when a visitor completes a purchase on your website after clicking on a Pinterest ad.

In this blog, we’ll take you through a step-by-step guide to installing the Pinterest tag using Google Tag Manager. This is step 1 of the 3 part implementation sequence for the Pinterest server side installation. Good luck!

Curious about the entire Pinterest Server Side Tracking setup? Then check out this page.

Pinterest Tag setup Google Tag Manager


Pinterest Tag Setup (Client Side)

Total Time: 5 minutes

1. Pinterest Tag ID


Within your Pinterest account, go to Ads → Conversions. Then click on ‘Tag manager’ under ‘Pinterest tag’ and then you will see your Pinterest Tag here.

2. Create Tag


Within your clientside workspace, go to ‘Tags‘ and click ‘New‘ here . If you have already created this tag, go to the next step of the Pinterest server side setup.

3. Tag configuration


Then click on ‘Tag Configuration’ and select the ‘Pinterest Tag’.

5. Set Tag


Next, enter your “Tag ID”.

4. Trigger setting


Click on ‘Triggering’ and choose ‘All pages‘. Then give the tag a name and clickSave.

You now have the Pinterest Tag installed via Google Tag Manager, nice going! The next step is to install the Pinterest Conversion API. With this we can start measuring server side events.

Ready for the next level?

Start with Server Side Tracking and generate more revenue and conversions in a world without third-party cookies.