How do you install the Pinterest tag through Google Tag Manager?
Ate Keurentjes | 7 July 2023 | Last updated: The Pinterest tag is important link in measuring the effectiveness of Pinterest campaigns. This tag allows you to track and analyze the behavior and interaction of visitors on your website. It is a small piece of code that you integrate into your website, allowing Pinterest to collect information about the actions visitors take on your site, which pages they visit and which products catch their attention.
In this blog, we will take you through a step-by-step guide to installing the Pinterest tag using Google Tag Manager. This is step 1 of the 3 part implementation series for Pinterest server side installation. Good luck!
Curious about the entire Pinterest Server Side Tracking setup? Then check out this page.
Pinterest Tag setup Google Tag Manager
Pinterest Tag Setting (Client Side)
Total Time: 5 minutes
1. Pinterest Tag ID
Within your Pinterest account, go to Ads → Conversions. Then click on 'Tag manager' under 'Pinterest tag' and here you will see your Pinterest Tag.
2. Create Tag
Within your client side workspace, go to 'Tags' and click 'New' here . If you have already created this tag, go to the next step of the Pinterest server side setup.
3. Tag configuration
Then click on Tag Configuration and select the Pinterest Tag here.
5. Set Tag
Next, enter your Tag ID.
4. Trigger setting
Click Triggering and chooseAll pages here. Then give the tag a name and click Save.
What Events Can You Measure with the Pinterest Pixel?
With the Pinterest Pixel, you can gather a wealth of information about how users interact with your website. Here are some of the key events you can track:
- Checkout: People completing transactions.
- AddToCart: People adding items to the shopping cart.
- PageVisit: Visits to product or service pages.
- Signup: Registrations to use a product or service.
- WatchVideo: Video Views.
- Lead: Shows interest in the product or service.
- Search: Searches for specific products or store locations.
- ViewCategory: Visits to category pages.
- Custom: Custom events.
- User-defined event: Any other event used to segment the audience.
Fundamental Aspects of the Pinterest Pixel
The Pinterest Pixel consists of two main components: the base code and the event codes.
- Basic code: This is the starting point. It must be added to every page of your website for the Pinterest Pixel to function correctly and collect valuable user data. This HTML code must be implemented before you add event codes.
- Event codes: After adding the base code, it's time for the event codes. These codes measure the impact of Pinterest ads on specific actions on your eCommerce site. They are also essential for dynamically optimized campaigns.
Next Step: Pinterest Conversion API
You now have the Pinterest Tag installed via Google Tag Manager, nice going! The next step is to install the Pinterest Conversion API. This will allow us to start measuring Server Side events.
