How do you install the Pinterest tag through Google Tag Manager?


The Pinterest tag is important link in measuring the effectiveness of Pinterest campaigns. This tag allows you to track and analyze visitor behavior and interaction on your website. It’s a small piece of code that you integrate into your website that allows Pinterest to collect information about the actions visitors take on your site, what pages they visit and what products catch their attention.

In this blog, we’ll take you through a step-by-step guide to installing the Pinterest tag using Google Tag Manager. This is step 1 of the 3 part implementation sequence for the Pinterest server side installation. Good luck!

Curious about the entire Pinterest Server Side Tracking setup? Then check out this page.

Pinterest Tag setup Google Tag Manager


Pinterest Tag setup (Client Side).

Total Time: 5 minutes

1. Pinterest Tag ID


Within your Pinterest account, go to Ads → Conversions. Then click on ‘Tag manager’ under ‘Pinterest tag’ and then you will see your Pinterest Tag here.

2. Create Tag


Within your clientside workspace, go to ‘Tags‘ and click ‘New‘ here . If you have already created this tag, go to the next step of the Pinterest server side setup.

3. Tag configuration


Then click on ‘Tag Configuration’ and select the ‘Pinterest Tag’.

5. Set Tag


Next, enter your “Tag ID”.

4. Trigger setting


Click on ‘Triggering’ and choose ‘All pages‘. Then give the tag a name and clickSave.

What Events Can You Measure with the Pinterest Pixel?

With the Pinterest Pixel, you can collect a wealth of information about how users interact with your website. Here are some of the main events you can attend:

  • Checkout: People completing transactions.
  • AddToCart: People adding items to the shopping cart.
  • PageVisit: Visits to product or service pages.
  • Signup: Registrations to use a product or service.
  • WatchVideo: Video Views.
  • Leads: Shows interest in the product or service.
  • Search: Searches for specific products or store locations.
  • ViewCategory: Visits to category pages.
  • Custom: Custom events.
  • User-defined event: Any other event used to segment the audience.

Fundamental Aspects of the Pinterest Pixel

The Pinterest pixel consists of two main components: the base code and the event codes.

  1. Base code: This is the starting point. It must be added to every page of your website for the Pinterest Pixel to function correctly and collect valuable user data. This HTML code must be implemented before adding event codes.
  2. Event codes: After adding the base code, it’s time for the event codes. These codes measure the impact of Pinterest ads on specific actions on your eCommerce website. They are also essential for dynamically optimized campaigns.

Next Step: Pinterest Conversion API

You now have the Pinterest Tag installed via Google Tag Manager, nice going! The next step is to install the Pinterest Conversion API. With this, we can start measuring Server Side events.

About the author

Ate Keurentjes

Ate Keurentjes

Server Side Tracking Specialist at TAGGRS

Ate Keurentjes is a Server Side Tracking specialist at TAGGRS. He has experience with various Google Tag Manager concepts. Keurentjes has been editing and writing about the latest developments and trends in data collection / Server side tracking since 2023.

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