Prestashop Data Layer Addon from TAGGRS

The Prestashop Data Layer Addon from TAGGRS allows you to easily send (e-commerce) data such as purchases, prices and shipping costs to Google Tag Manager (GTM). Manual coding is no longer necessary; with a few steps you have a working Data Layer for your Prestashop store.

Download the TAGGRS Prestashop Data Layer Addon.

What is a Data Layer?

A Data Layer is a structure that collects data, such as:

• Products sold
• Prices
• Shipping costs

This data is used by Google Tag Manager to forward information to platforms such as Google Analytics 4 (GA4) and Facebook Pixel.

About the Prestashop Data Layer Addon

The data layer addon contains the following specifications:

• Google Tag Manager Data Layer: Built for Google Tag Manager.
• GA4 Data Layer Protocol: Based on the GA4 Protocol.
• Server Side Tracking Compatibility: Supports server side tracking for better data control and privacy.
• Enhanced Conversions: Includes enhanced conversions so you can include user data, such as email addresses.

How does the TAGGRS Prestashop Data Layer Addon work?

The addon collects data from your shop and sends it to Google Tag Manager.

Process:

1. Data collection: Records interactions such as product views and purchases.

2. Storage: Stores the data in the Data Layer.

3. Integration with GTM: GTM retrieves and processes the data.

4. Shipping: Sends the processed data to analysis platforms.

5. Analysis: Use the data to improve your marketing strategy.

What events can you measure?

The TAGGRS prestashop data layer addon supports the following events, among others:

• start_checkout
• purchase
• view_item_list
• view_item
• add_to_cart
• remove_from_cart
• view_cart
• select_promotion

More details are available in the Prestashop Addons Marketplace.

Installation process Prestashop Data Layer Addon from TAGGRS

1. Open module management

Log in to your Prestashop dashboard. In the sidebar, go to Modules and click Module Management.

2. Upload TAGGRS module.

Click the upload module button in the upper right corner. Drag and drop the .zip file of the module into the window that appears.

3. Configure

After uploading, click Configure to go to the TAGGRS module settings.

4. Fill in fields

Fill in the following fields:

- Tag Manager code: enter your Google Tag Manager web container account code (ID) (for example, GTM-XXXXXX).

You can find this code within your Google Tag Manager web container:

- TAGGRS URL: Are you using TAGGRS' enhanced tracking script? Then enter your TAGGRS subdomain here. If you don't want to use this one. Then enter www.googletagmanager.com.

5. Clear Cache:

If you use caching, clear the cache. Go to Advanced Settings > Performance and click Empty Cache.

6. Data Layer Testing in Google Tag Manager

1. Open the preview mode in Google Tag Manager.

2. Verify that all events are displayed correctly in the Data Layer.

The next step?

You have now successfully installed a Data Layer on your Prestashop store. What is the next step?

The next step is to work with this data in Google Tag Manager. This allows you to forward the collected data to platforms such as Facebook Ads and Google Ads.

Need help?

Please refer to the implementation guides and videos within the TAGGRS software for detailed instructions.

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