How do you install the Snap Pixel via Google Tag Manager?


At a time when online ads play a major role, tracking every interaction, click and conversion is indispensable. This is not only useful for honing your marketing approach, but also gives you insight into consumer behavior. If you advertise on Snapchat, setting up your Snap Pixel is an essential step in this direction.

The Snap Pixel allows you to collect detailed data on how your ads are performing so you can fine-tune them for future campaigns. Does this sound like a challenge? Don’t worry! In this tutorial, we will show you step by step how to easily install Snap Pixel through Google Tag Manager. Let’s get to work!

In this article you will learn:

  • What the Snap Pixels is and why you need it
  • An explanation for setting up Snap Pixels via Google Tag Manager (Web Container).

Curious about the entire Snapchat Server Side Tracking setup? Then check out this page.

Snap Pixels Setting GTM Web Container

Snap Pixels setup in Google Tag Manager Webcontainer

1. Create a Snap Pixel.


Log into the Snapchat Business Manager –> Business Settings –> Pixels. Then click Create Pixel here and give the pixel a name.

2. View Pixels Events.


Next, select the Ad Account to be associated with it and click View Pixels Events.

3. Copy Pixels ID.


Copy the Pixels ID and then go to the GTM Web Container.

4. Create new tags.

create new tag webcontainer gtm

Within your web container, go to Tags and click New here.

5. Tag Configuration.


Give the tag a name, for example Snap – all pages and click Tag Configuration. Next, select the Snap Pixel here.

6. Tag setup.


Next, paste in your copied Pixel ID under Pixel ID. Next, select the Event Type you want to measure. In this case, we want the Snapchat Pixel to be loaded on all Page Views. Therefore, we choose Page View.

7. Trigger setting


Since we are going for the Page View event, we want it to load(Triggering) on all pages. That’s why we choose All Pages in Triggering. Then Save the Tag and put the container live.

Why is the Snap Pixel Important?

The Snap Pixels functions as your personal analyst for your website. It collects valuable data that you can use to strengthen your advertising strategy on Snapchat. By using the Snap Pixel effectively, you can:

Refining target groups

With the data the Snap Pixel collects, you can make your ad campaigns on Snapchat more targeted to the right audiences.

Improve Conversions

The Snap Pixel allows you to track which ads lead to which actions, such as purchases or signups, so you can improve your conversion rate.

Increase ROI

By analyzing which ads produce the best results, you can use your ad budget more effectively.

Types of Events You Can Follow

The Snap Pixel offers a wide range of tracking options, including:

  • Page Visits: Understanding which pages are most visited and how long visitors stay there.
  • Conversions: Track key actions such as purchases and form submissions.
  • Button Clicks: Measure the effectiveness of different call-to-action buttons on your website.
  • Time spent on site: Gain insight into user engagement by analyzing how much time visitors spend on your website.

DeSnap Pixels supports up to 5 Custom events. With these versatile tracking capabilities, the Snap Pixel gives you the flexibility to make your campaigns as targeted as possible, while collecting insights that can help you optimize your strategies.

Next Step

You are now ready to install the Snap Pixel through Google Tag Manager, giving you a powerful tool for improving your ad performance on Snapchat. The next step is to set up the Snapchat Conversion API so that your events are also measured server side.

Ready for the next level?

Start with Server Side Tracking and generate more revenue and conversions in a world without third-party cookies.