How do you install the Snap Pixel via Google Tag Manager?
Ate Keurentjes | 11 October 2023 | Last updated: At a time when online ads play a major role, tracking every interaction, click and conversion is indispensable. This is not only useful for honing your marketing approach, but also gives you insight into consumer behavior. If you advertise on Snapchat, setting up your Snap Pixel is an essential step in this direction.
The Snap Pixel allows you to collect detailed data on how your ads are performing so you can fine-tune them for future campaigns. Does this sound like a challenge? Don't worry! In this tutorial, we'll show you step by step how to easily install the Snap Pixel through Google Tag Manager. Let's get started!
In this article you will learn:
- What the Snap Pixel is and why you need it
- An explanation for setting up Snap Pixel via Google Tag Manager (Web Container)
Steps Snapchat Server Side Tracking implementation
Curious about the entire Snapchat Server Side Tracking setup? Then check out this page.
Snap Pixel Setting GTM Web Container
Set up Snap Pixel in Google Tag Manager Webcontainer
1. Create a Snap Pixel
Log in to Snapchat Business Manager → Business Settings → Pixels. Then click Create Pixel here and give the pixel a name.
2. View Pixel Events
Next, select the Ad Account to be associated with it and click View Pixel Events.
3. Copy Pixel ID
Copy the Pixel ID and then go to the GTM Web Container.
4. Create new tag
Within your Web Container, go to Tags and click New.
5. Tag Configuration
Give the tag a name, for example Snap - all pages, and click Tag Configuration. Next, select the Snap Pixel here.
6. Set Tag
Next, paste in your copied Pixel ID under Pixel ID. Next, select the Event Type you want to measure. In this case, we want the Snapchat Pixel to load on all Page Views. Therefore, we choose Page View.
7. Trigger setting
Since we are going for the Page View event, we want it to load(Triggering) on all pages. Therefore, under Triggering, we choose All Pages. Then save the tag and put the container live.
Why is the Snap Pixel Important?
The Snap Pixel functions as your personal analyst for your website. It collects valuable data that you can use to strengthen your advertising strategy on Snapchat. By using the Snap Pixel effectively, you can:
Refining target groups
With the data the Snap Pixel collects, you can better target your ad campaigns on Snapchat to the right audiences.
Improve Conversions
The Snap Pixel allows you to track which ads lead to which actions, such as purchases or signups, so you can improve your conversion rate.
Increase ROI
By analyzing which ads produce the best results, you can use your ad budget more effectively.
Types of Events You Can Follow
The Snap Pixel offers a wide range of tracking options, including:
- Page Visits: Insight into which pages are most visited and how long visitors stay there.
- Conversions: Track key actions such as purchases and form submissions.
- Button Clicks: Measure the effectiveness of different call-to-action buttons on your website.
- Time spent on site: Gain insight into user engagement by analyzing how much time visitors spend on your website.
TheSnap Pixel supports up to 5 custom events. With these versatile tracking capabilities, the Snap Pixel gives you the flexibility to make your campaigns as targeted as possible, while gathering insights that can help you optimize your strategies.
Next Step
You are now ready to install the Snap Pixel through Google Tag Manager, which gives you a powerful tool for improving your ad performance on Snapchat. The next step is to set up the Snapchat Conversion API which will also measure your events server side.
