Set up TikTok Pixel in Google Tag Manager Web Container
Ate Keurentjes | 5 September 2023 | Last updated: In an era where digital ads dominate the playing field, it is crucial to track every click, conversion and interaction. This not only helps refine your marketing strategy, but also provides valuable insights into consumer behavior. If you advertise on TikTok, setting up your TikTok Pixel is an unmissable step in this process.
Thanks to TikTok Pixel, you can collect detailed data about the performance of your ads and optimize them for future campaigns. Does this sound complicated? No worries! In this comprehensive guide, we'll show you how to install TikTok Pixel effortlessly via Google Tag Manager. Let's get started!
In this article you will learn:
- What exactly TikTok Pixel is and why you need it
- A step-by-step guide to setting up TikTok Pixel via Google Tag Manager
Steps TikTok Server Side Tracking implementation
Why is the TikTok Pixel Important?
TikTok Pixel serves as your eyes and ears on your Web site. It provides a wealth of information that can be crucial to optimizing your advertising strategy on TikTok. By using this tool properly, you can:
- Refine Target Groups: Using the data collected, you can create more targeted ad campaigns.
- Conversions Improve: Track which ads lead to sales, sign-ups or other actions.
- Increase ROI: Find out which ads produce the best results and adjust your budget accordingly.
Types of Events You Can Follow
The beauty of TikTok Pixel is that you are not limited to tracking only one type of activity or interaction. Here are some of the main events you can track:
- Page visits: See which pages are visited the most and how long users stay there.
- Conversions: Track purchases, form submissions and other key actions.
- Button clicks: Measure which call-to-action buttons are most effective.
- Time spent on site: Get an idea of user engagement by seeing how much time they spend browsing your website.
Because of this versatility of tracking options, TikTok Pixel gives you the flexibility to make your campaigns as broad or specific as you want, all while gaining valuable insights that can lead to more optimized, more effective campaigns.
TikTok Pixel Setting GTM Web Container
The TikTok code figures as a base code for the pageview, if you want to create other events, this must be done through the TikTok pixel template.
Setting up TikTok Pixel in Google Tag Manager
Total Time: 5 minutes
1. Event management TikTok
Go to Events in your TikTok Ads Manager account.
2. Manage Web Events
Select Manage under Web Events.
3. Create TikTok Pixel
To create a TikTok Pixel, select Create Pixel.
4. Manual setup
We want to set up the Pixel manually. To do this, choose Manual setup. Then click Next.
5. Skip Build business funnel
Next, name the pixel and click Next. You will now enter Build business funnel. Here, click Skip step and Confirm to skip this step.
6. Event setup method
Next, make sure the Events API and Custom Code are checked. Then click Next.
7. Instructions
Select View instructions under Event setup methods.
8. Copy pixel code
Copy the TikTok pixel code to add it later in Google Tag Manager.
9. Tag creation GTM Web container
Next, it's now time to create the TikTok Pixel in Google Tag Manager. Within your workspace in the Web container, go to Tags and click New.
10. Tag configuration
Give the Tag a name, for example, TikTok - Pixel, and click Tag Configuration. Next, select Custom HTML as the Tag Type. Paste the HTML script you copied from the TikTok Ads Manager here.
11. Trigger setting
We want to trigger the tag on every page. Therefore, choose All Pages as the trigger and then click Save to save the tag.
Creating TikTok Events
Within Google Tag Manager (GTM), you can easily set up TikTok events to track valuable interactions on your website. For example, if you want to register an "add to cart" event, start by creating a corresponding pixel within GTM. Enter your TikTok pixel id and select the appropriate configuration in the TikTok event settings and link it to your defined GA4 event trigger. Haven't created these triggers yet? Then check out our blog on creating events in google tag manager.
Testing the TikTok Pixel via Google Tag Manager Debug Mode
To ensure that the TikTok Pixel is functioning correctly, activate debug mode in Google Tag Manager. Navigate to your website where the Pixel is installed. In debug mode, you can see whether the basic Pixel code is loaded and whether specific events, such as "PageView" or "AddToCart," are triggered correctly. This information helps you confirm that tracking is working properly for analysis and optimization of your campaigns.
Next Step
This was it, you now have the TikTok Pixel installed in Google Tag Manager. The next step for the TikTok Side Tracking implementation is the TikTok Events API.
