# Recover the data your tracking misses

Practical guides to Server-side Tracking: how it works, what setting it up takes, and how to connect your ad and analytics platforms.

Source: https://taggrs.io/guides/

## Start here

### [Server-side Tracking: Recover the conversions your tracking is missing](https://taggrs.io/server-side-tracking/)

Learn how Server-side Tracking recovers conversions lost to browser restrictions, improves control and creates a first-party data foundation.

Markdown: https://taggrs.io/server-side-tracking.md

## Platform setup guides

Step-by-step setup for each ad and analytics platform: the server container, the platform’s tags and, where it has one, its conversions API, deduplication and a final test, with a link to the documentation for every step.

### [GA4](https://taggrs.io/ga4-server-side-tracking/)

Route GA4 through a server container: the Google tag, the GA4 client and tag, server-managed cookies, the Measurement Protocol and a test for double counting.

Markdown: https://taggrs.io/ga4-server-side-tracking.md

### [Google Ads](https://taggrs.io/google-ads-server-side-tracking/)

Set up Google Ads in a server container: Conversion Linker, conversion and remarketing tags, enhanced conversions, diagnostics, profit and offline data.

Markdown: https://taggrs.io/google-ads-server-side-tracking.md

### [Meta](https://taggrs.io/facebook-server-side-tracking/)

Set up the Meta Conversions API alongside the Meta Pixel: deduplication, user data parameters, Event Match Quality and the right server-side route.

Markdown: https://taggrs.io/facebook-server-side-tracking.md

### [LinkedIn](https://taggrs.io/linkedin-server-side-tracking/)

Set up the LinkedIn Conversions API alongside the Insight Tag: deduplication, the li_fat_id click ID, your match rate and the right server-side route.

Markdown: https://taggrs.io/linkedin-server-side-tracking.md

### [TikTok](https://taggrs.io/tiktok-server-side-tracking/)

Set up the TikTok Events API alongside the TikTok Pixel: deduplication, match keys, Event Match Quality and the right server-side route.

Markdown: https://taggrs.io/tiktok-server-side-tracking.md

### [Pinterest](https://taggrs.io/pinterest-server-side-tracking/)

Set up the Pinterest Conversions API alongside the Pinterest Tag: deduplication, user data, Event Quality Score and the right server-side route.

Markdown: https://taggrs.io/pinterest-server-side-tracking.md

### [Snapchat](https://taggrs.io/snapchat-server-side-tracking/)

Set up the Snapchat Conversions API alongside the Snap Pixel: deduplication, user data, Event Quality Score and the right server-side route.

Markdown: https://taggrs.io/snapchat-server-side-tracking.md

## Server-side Tracking in depth

What Server-side Tracking means for privacy and the GDPR, conversions, page speed and cost, plus the FAQ and a checklist for your own setup.

### [GDPR and Server-side Tracking](https://taggrs.io/server-side-tracking/gdpr/)

Is it GDPR-proof? Consent, EU storage and what you can strip from your data before it leaves your server.

Markdown: https://taggrs.io/server-side-tracking/gdpr.md

### [More conversions with Server-side Tracking](https://taggrs.io/server-side-tracking/benefits-for-more-conversions/)

What does it get me? Where conversions go missing in the browser, and how much of them you get back.

Markdown: https://taggrs.io/server-side-tracking/benefits-for-more-conversions.md

### [Server-side Tracking costs](https://taggrs.io/server-side-tracking/costs/)

What does it cost? Hosting, setup and upkeep, and what they add up to per month.

Markdown: https://taggrs.io/server-side-tracking/costs.md

### [Page speed and Server-side Tracking](https://taggrs.io/server-side-tracking/page-speed/)

Will my site get faster? How moving tags off the browser takes load off your pages.

Markdown: https://taggrs.io/server-side-tracking/page-speed.md

### [Server-side Tracking FAQ](https://taggrs.io/server-side-tracking/faq/)

What else do people ask? Straight answers to the questions teams ask before they switch.

Markdown: https://taggrs.io/server-side-tracking/faq.md

### [Server-side Tracking checklist](https://taggrs.io/server-side-tracking/checklist/)

Am I ready to switch? Everything to have in place before you move your tracking to a server.

Markdown: https://taggrs.io/server-side-tracking/checklist.md

### [How resilient is your tracking setup?](https://taggrs.io/server-side-tracking-how-resilient-is-your-setup/)

Download our free guide to learn where your tracking breaks, how it's impacting your campaigns and how Server-side Tracking can help you recover your data.

Markdown: https://taggrs.io/server-side-tracking-how-resilient-is-your-setup.md

### [Understanding Server-side Tracking](https://taggrs.io/understanding-server-side-tracking-take-control-of-your-data-and-improve-campaign-results/)

Take control of your data and improve campaign results

Markdown: https://taggrs.io/understanding-server-side-tracking-take-control-of-your-data-and-improve-campaign-results.md