# TAGGRS > TAGGRS is a Server-side Tracking platform for agencies, brands, and marketing teams. It provides fully managed Server GTM hosting, a Meta Conversions API Gateway, and a suite of built-in Server-side Tracking tools for first-party data collection, consent-aware event routing, and privacy-compliant measurement (ISO 27001, GDPR, AVG, DSGVO). For full technical documentation and setup guides, see: https://taggrs.io/docs/llms.txt --- ## About TAGGRS Founded in 2022, headquartered in Heerenveen, the Netherlands. Operates on independent European infrastructure (UpCloud), not on Google Cloud. Built for marketers, tracking specialists, agencies, and enterprise analytics teams. Key facts: - 15,000+ agencies and brands as customers - Users in 80+ countries - ISO 27001-certified - GDPR-compliant infrastructure, hosted in Europe (UpCloud) - Free plan: up to 10,000 requests/month, no credit card required - Paid plans from €22/month; 13% discount on annual billing - Live chat support available on all plans --- ## Products ### Server GTM Hosting Managed hosting for Google Tag Manager server-side containers. TAGGRS handles infrastructure, scaling, and technical updates. Works with any CMS, CMP, or marketing tool. Custom subdomain included on all plans. - [Server GTM Hosting overview](https://taggrs.io/gtm-server-side-tagging-hosting/) - [Independent infrastructure](https://taggrs.io/infrastructure/) - [Implementation services](https://taggrs.io/implementation/) ### Meta CAPI Gateway Hosting Hosted Meta Conversions API Gateway. Sends consented first-party event data directly to Meta. Two-click setup, no code required. - [Meta CAPI Gateway Hosting overview](https://taggrs.io/meta-capi-gateway-hosting/) --- ## Built-in Tools ### Tracking resilience - **Enhanced Tracking Script**: Masks GTM event requests to reduce blocking by ad blockers and ITP-restricted browsers. V3 adds deeper event disguising. - **Cookie Recovery**: Stores and restores tracking cookies removed by Safari ITP (7-day limit). Requires Enhanced Tracking Script. - **Click ID Recovery**: Recovers GCLIDs and other click identifiers blocked by browser restrictions. - **Multi Domain Tool**: Maintains session continuity across multiple domains. Available on Pro plan and above. See also: [Why Server-side Tracking can still lose data and how the Enhanced Tracking Script fixes it](https://taggrs.io/enhanced-tracking-script-against-ad-blockers/) — [Ad blockers block cookie consent banners too](https://taggrs.io/adblockers-blocking-consent-banners/) — [Cookie Recovery explainer](https://taggrs.io/cookie-recovery-ios/) ### Data quality - **Data Enricher**: Adds geographic location, device type, browser, and bot-detection data to server-side events. - **Analytics & Monitoring**: Request-level reporting showing event volume, tracking prevention impact, and data differences between client-side and server-side. Filterable by device, domain, browser, and event name. - **Webhooks Tester**: Sends test events to endpoints and inspects responses without affecting live data. - **Profit Tracking**: Tracks margin-based ad performance alongside revenue. See also: [How to increase your Meta Event Match Quality score](https://taggrs.io/how-to-increase-meta-event-match-quality-score/) ### Privacy and consent - **PII Anonymizer**: Anonymizes IP addresses and user agents. - **Consent Approval Graph**: Reports consent transmission at the event level. Validates Consent Mode V2 signals (Google Consent Data / gcs parameters) without replacing a CMP. ### Setup and templates - **GTM Copy Paste**: Pre-built connector templates for server container setup. - **Template Gallery**: Ready-made templates for common server-side tracking scenarios. - **ROI Calculator**: Estimates the measurement impact of Server-side Tracking based on traffic and conversion data. Available to TAGGRS partners only. --- ## Platform Integrations Ad platforms: GA4, Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, Snapchat. E-commerce platforms: Shopify, WooCommerce, Magento, PrestaShop, Shopware, Lightspeed. Other integrations: Billy Grace, LeadPages, Piwik PRO, CDN, ActiveCampaign, Klaviyo, Spectacle, Eulerian. --- ## Pricing Five tiers, based on monthly request volume. Annual billing saves 13%. A request is any event that passes through TAGGRS (page views, clicks, purchases, etc.). | Plan | Price (EUR/month) | Requests/month | Key addition | |------------|-------------------|----------------|-------------------------------------------| | Free | €0 | 10,000 | Core tools, template gallery | | Basic | from €22 | 750,000 | Email and chat support | | Pro | from €57 | 3,000,000 | Multi-domain tracking | | Ultimate | from €127 | 10,000,000 | Dedicated account manager | | Enterprise | Custom | Unlimited | Custom SLAs, SSO, white-label, onboarding | All paid plans include: custom subdomain, Enhanced Tracking Script, Cookie Recovery, PII Anonymizer, Data Enricher, CDN compatibility, Webhooks Tester, GTM Copy Paste connector, platform integrations, consolidated invoicing, MFA, live chat. - [Full pricing details and plan comparison](https://taggrs.io/prices/) --- ## For Agencies and Partners TAGGRS offers a partner program with consolidated billing, a partner directory, and a partner-only ROI Calculator. White-label available from 100 clients (Enterprise). - [Partner program](https://taggrs.io/partner-program/) - [Partner directory](https://taggrs.io/partners/) - [Use cases](https://taggrs.io/use-cases/) --- ## Case Studies - [All case studies](https://taggrs.io/case-studies/) - [Klickimpuls: scalable Server-side Tracking for 16 clients across e-commerce and lead generation](https://taggrs.io/case-studies/klickimpuls/) - [Pure Digital: 10 Server-side Tracking setups deployed in 10 days](https://taggrs.io/case-studies/pure-digital/) - [Flitsmeister: Server-side Tracking implementation for a Dutch app with 3M+ downloads](https://taggrs.io/case-studies/flitsmeister/) - [Adbrains: onboarding of 25+ clients to Server-side Tracking using TAGGRS templates](https://taggrs.io/case-studies/adbrains/) --- ## Blog Articles on Server-side Tracking, first-party data, privacy compliance, ad platform integrations, and marketing measurement — written by TAGGRS experts. - [Blog index](https://taggrs.io/blog/) ### Selected posts - [The ROI of Server-side Tracking: revenue recovered, CPA reduced, ROAS improved](https://taggrs.io/calculate-server-side-tracking-roi/) - [Google Tag Gateway vs Server-side GTM: which one does your setup really need?](https://taggrs.io/google-tag-gateway-vs-server-side-gtm/) - [Google Consent Mode V2: what it is, how it works, and how to set it up](https://taggrs.io/google-consent-mode-v2/) - [Why your GA4 ROAS is inaccurate (and 2 structural fixes that help)](https://taggrs.io/how-to-fix-ga4-roas-inaccuracies/) - [Ad blockers don't just block tracking — they block cookie consent banners too](https://taggrs.io/adblockers-blocking-consent-banners/) - [Why Server-side Tracking can still lose data (and how the Enhanced Tracking Script fixes it)](https://taggrs.io/enhanced-tracking-script-against-ad-blockers/) - [How to increase your Meta Event Match Quality score](https://taggrs.io/how-to-increase-meta-event-match-quality-score/) - [Which platforms support server-side Google Tag Manager?](https://taggrs.io/which-platforms-support-server-side-gtm/) - [How to build a sustainable business model around Server-side Tracking](https://taggrs.io/sustainable-business-model-with-server-side-tracking/) - [How to present Server-side Tracking for real business impact](https://taggrs.io/how-to-sell-server-side-tracking/) - [Google Universal Commerce Protocol: the conversion tracking problem agencies need to solve now](https://taggrs.io/google-universal-commerce-protocol-conversion-tracking/) --- ## Learn - [What is Server-side Tracking?](https://taggrs.io/server-side-tracking/) - [Benefits of Server-side Tracking](https://taggrs.io/server-side-tracking/benefits-for-more-conversions/) - [How resilient is your Server-side Tracking setup?](https://taggrs.io/server-side-tracking/how-resilient-is-your-setup/) - [Server-side Tracking starter checklist](https://taggrs.io/server-side-tracking/checklist/) - [Server-side Tracking and GDPR compliance](https://taggrs.io/server-side-tracking/gdpr/) - [Server-side Tracking FAQs](https://taggrs.io/server-side-tracking/faq/) - [Server-side Tracking costs explained](https://taggrs.io/server-side-tracking/costs/) ### Platform guides - [GA4 Server-side Tracking](https://taggrs.io/ga4-server-side-tracking/) - [Facebook Server-side Tracking](https://taggrs.io/facebook-server-side-tracking/) - [Google Ads Server-side Tracking](https://taggrs.io/google-ads-server-side-tracking/) - [LinkedIn Server-side Tracking](https://taggrs.io/linkedin-server-side-tracking/) - [TikTok Server-side Tracking](https://taggrs.io/tiktok-server-side-tracking/) - [Pinterest Server-side Tracking](https://taggrs.io/pinterest-server-side-tracking/) - [Snapchat Server-side Tracking](https://taggrs.io/snapchat-server-side-tracking/) - [Shopify Server-side Tracking](https://taggrs.io/shopify-server-side-tracking/) --- ## Company - [About TAGGRS](https://taggrs.io/about-us/) - [Careers](https://taggrs.io/careers/) - [Security & ISO certification](https://taggrs.io/security/) - [Blog](https://taggrs.io/blog/) - [What's new](https://taggrs.io/whats-new/) - [Support](https://taggrs.io/support/) - [Privacy statement](https://dashboard.taggrs.io/legal/privacy) - [Legal](https://dashboard.taggrs.io/legal) --- ## External Resources - [TAGGRS Dashboard](https://dashboard.taggrs.io): Manage your account and containers - [TAGGRS Documentation](https://taggrs.io/docs/): Full setup guides and technical references - [LinkedIn](https://www.linkedin.com/company/taggrs/) - [YouTube](https://www.youtube.com/@TAGGRS.) - [X / Twitter](https://x.com/taggrs_io)