# Build server-side setups that deliver complete, accurate data Tracking Specialists. Blocked events, short cookie lifetimes and low match rates all reduce data quality. TAGGRS gives you hosted server-side GTM plus tools to recover blocked events, keep attribution across long journeys and enrich events before they're sent. Source: https://taggrs.io/use-cases/tracking-specialist/ **Four conversions, as each route attributes them** | Conversion | Browser | Server | | --- | --- | --- | | Purchase, no ad blocker | Attributed | Attributed | | Purchase with an ad blocker | Lost | Attributed | | 30 days after the ad click | Lost | Attributed | | Checkout on a second domain | Lost | Attributed | - **1 of 4** attributed to the campaign from the browser - **4 of 4** attributed with TAGGRS tools on your server ## More measured events and cleaner data What each TAGGRS tool adds, and the number you check it by. - **Recover events from ad-blocking visitors** The Enhanced Tracking Script lets events from ad-blocking visitors reach your server container, and the dashboard shows how many it recovers. (Moves: Measured conversions) - **Keep attribution across long journeys** Cookie Recovery and Click ID Recovery keep visitors and click IDs identifiable, so late conversions still count toward the right campaign. (Moves: Attribution coverage) - **Raise match rates** Data Enricher adds non-sensitive context such as city, region and device to raise Meta Event Match Quality and Enhanced Conversions match rates. (Moves: Meta Event Match Quality, Enhanced Conversions match rate) - **Connect journeys across domains** The Multi Domain Tool keeps a journey connected across your main site and separate checkout, booking or portal domains. (Moves: Cross-domain journey completeness) ## Hear from other tracking specialists > “If I didn’t need it, I wouldn’t use it. Our campaigns are guided by AI bots that literally read data and look for ways to improve. But we can only do that if we measure correctly, and Server-side Tracking allows that.” > > Peter van der Harg, Google Ads AI Optimization Expert, Adbrains **25+** clients running on TAGGRS templates: [Adbrains](https://taggrs.io/success-stories/adbrains/) - [From half the orders in GA4 to nearly all of them](https://taggrs.io/success-stories/lelycycle/) LelyCycle's share of orders recorded in GA4 rose from 39% to 92% with a data layer, server-side tagging and Enhanced Conversions. - [Four domains, one server-side setup](https://taggrs.io/success-stories/dunion-online-marketing/) Dunion moved four ecommerce domains to one server-side setup and measures 10 to 30% more data. - [More bids on Meta, more sign-ups on Google](https://taggrs.io/success-stories/onlineveilingmeester/) OnlineVeilingmeester measures 21% more bids from Meta and 28% more sign-ups from Google with Server-side Tracking. ## What tracking specialists get with TAGGRS - **Hosted server-side GTM on your subdomain** Google's server-side Tag Manager on managed infrastructure, served from your own subdomain. [Server-side GTM hosting](https://taggrs.io/gtm-server-side-tagging-hosting/) - **Templates and GTM copy-paste** Ready-made templates for GA4, Google Ads, Meta and more. Fill in the IDs and adjust what's specific to the site. - **Client and server deduplication** Events sent from both browser and server are counted once. - **Server vs client comparison** Compare server-side and client-side data in the dashboard to check and report what was recovered. - **Meta CAPI Gateway** For Meta-only cases, we offer a fully hosted Conversions API Gateway that's set up in two steps. [Meta CAPI Gateway](https://taggrs.io/meta-capi-gateway-hosting/) - **Expert support** Implementation specialists for server-side GTM, plus access to the development team for less common setups. ## Frequently asked questions ### For tracking specialists #### What does TAGGRS Cookie Recovery do? Cookie Recovery extends the 7-day cookie lifespan that Safari’s ITP sets in browsers with the latest ITP version. Visitors stay identifiable for longer, so late conversions still count toward the right campaign. #### What do I need to set up the POAS Tracking Connector? A server container on TAGGRS, a product feed with a cost price per product and a purchase event with item data. The product ID in your feed must match the item_id in your events. #### Is my margin data visible in the browser when I track profit? No. The POAS Tracking Connector looks up cost prices and calculates margin entirely in your server container, so cost prices and margins never reach the browser. Visitors, competitors and browser extensions can’t read them, while your ad platforms still receive a profit value they can bid on. To keep it that way, don’t send margin data through the web container. #### How does deduplication between the Meta Pixel and the Conversions API work? Meta deduplicates the two events when the browser event and the server event carry the same event ID and event name, and it keeps only one of them. In practice, you generate the event ID in the web container and pass it to both the Meta Pixel tag and the server-side Conversions API tag. #### How do I track one journey across multiple domains server-side? The TAGGRS Multi Domain Tool keeps a visitor’s journey connected across your main site and separate checkout, booking or portal domains, without losing session continuity. #### What should I check after migrating a server container to TAGGRS? Check in preview mode that events arrive in both the web and the server container, and that cookies are set from your own subdomain. Then confirm deduplication in Meta Events Manager and Google Ads, and compare your conversion counts with the period before the switch. ### Getting started #### Can I run server-side only, or do I need a hybrid setup? You can run server-side only, but a hybrid setup during the transition lets you compare results and confirm your data is complete before you switch fully. Tools that can only be installed client-side, such as Hotjar, stay in the web container either way. #### How do I know if Server-side Tracking is actually producing more or better data? Your TAGGRS account includes an analytics dashboard that compares data collected via server-side and client-side tracking. You can see the differences, analyze the impact of tracking prevention, and see how much additional data Server-side Tracking captures at any moment. #### Do you provide a trial period? Yes. TAGGRS offers a free forever account up to 10,000 requests, so you can test Server-side Tracking and explore the features for as long as you want. If you need more requests, switch to a paid plan. See [pricing](https://taggrs.io/prices/) or [book a demo](https://taggrs.io/demo/). #### What happens if the server goes down or there's a technical issue? TAGGRS runs on a multi-server infrastructure built to minimize the risk of data loss and technical issues, so tracking stays online even if one server fails. Primary components (Server-side Tracking) are isolated from secondary ones (request viewing, analytics tools), so if one fails, the other keeps running. #### Can I upgrade or downgrade my plan? Yes, you can upgrade or downgrade your plan at any time from your account dashboard. ## Get accurate data into every platform Start with Server-side Tracking today. [Start for free](https://dashboard.taggrs.io/register)