About TAGGRS

Niels Olivier, CEO and co-founder of TAGGRS, holds a Master of Science in marketing from the University of Groningen. As the owner of several businesses, including an online marketing agency, Niels is known for his expertise in Google Tag Manager and strategic planning. He drives the long-term growth strategies of TAGGRS and focuses on developing new services that meet the evolving needs of advertisers and businesses. His strategic insight and extensive industry knowledge are essential for the future of TAGGRS.

Steven Hooisma, co-founder of TAGGRS, leads the software development team. His background in system administration and in-depth knowledge of data automation enable him to oversee the technical architecture of TAGGRS. Steven's ability to manage complex systems and his solutions-oriented approach make him a key force behind the ongoing improvement of our server-side tracking solutions.

Jorjan Jorritsma, co-founder and Head of Finance at TAGGRS, manages the financial strategies and organizational structure of the company. With his background in banking and expertise in financial analysis and business strategy, Jorjan ensures that TAGGRS remains financially healthy and continues to grow.

Ate Keurentjes joined TAGGRS full-time as Head of Marketing in August 2023. His expertise is in server-side tracking, SEO optimization and developing data-driven strategies to increase TAGGRS' visibility and performance. Ate analyzes market trends and implements optimized marketing campaigns that contribute to the company's growth.

Niek Schlepers, co-founder of TAGGRS, heads the support department. With over 3 years of experience in Google Tag Manager, he assists users with all their tracking-related questions. Niek is also the owner of several software companies and uses his expertise to help clients succeed with TAGGRS's services.

Maurice Borrel has been a tracking specialist at TAGGRS since August 2023. With a background as a backend developer and extensive knowledge of Google Tag Manager and Server-side Tracking, Maurice assists clients in achieving their data and tracking goals. He ensures accurate and efficient implementation of tracking solutions, including server-side tracking.

Max Douma is Sales Manager at TAGGRS. With over 5 years of experience in Sales Management, he focuses on executing sales strategies, achieving targets, and fostering strong client relationships. He supports the Sales Director in expanding TAGGRS’s customer base and driving the company’s continued growth.

Edwin Remery guides TAGGRS' ISO certification processes with his critical approach and strong communication skills. He ensures the security of all data processed by TAGGRS and that tracking data is managed securely and in compliance with international regulations.

Lyron Pijnaker leads implementation projects for Server-side Tracking at TAGGRS. With his background in Google Tag Manager, he understands exactly what it takes to achieve a successful implementation.

Florian, one of our specialist in server-side implementations with 5 years of experience, has developed extensive hands-on expertise across a wide range of projects. His strong skills in web analytics, tracking setups and performance optimization consistently deliver measurable results for our clients.

Stefan de Vries is a Senior Frontend Developer at TAGGRS, known for his problem‑solving skills and broad technical expertise. With two Master’s degrees and proficiency in languages from Go to Swift, he pairs deep backend knowledge with mobile development experience, leading IT projects with precision, clear communication, and team‑driven results.

Judith Koster takes ownership of TAGGRS’ organic content strategy. As a Strategic Marketer, she develops editorial plans, turns them into engaging content, and manages their execution across channels. Her mission is to help position TAGGRS as a recognized name in the server‑side tracking industry through creative and consistent communication.

Bram Groot is an all‑round Implementation Specialist at TAGGRS, combining technical precision with a strong growth‑marketing mindset. Drawing on years of experience developing growth strategies for SMEs, he helps TAGGRS clients enhance their online visibility by implementing advanced online and offline conversion tracking, integrating data flows, and creating actionable insights through BigQuery.

The reliability and power of the TAGGRS platform rests on the robust backend engineered by Jesse Alkema. As a Laravel-certified specialist, he uses his deep knowledge of PHP, SQL, and server architecture to ensure our clients’ data flows seamlessly and accurately. Since joining in 2025, Jesse has been the driving force behind the platform's stability and scalability, making sure our system performs flawlessly as our clients grow.

With a Master in Computer Science, Klaas Tilman joined TAGGRS as a Backend Developer, working on the backbone of the company’s software and managing integrations with ad platforms and e‑commerce systems to ensure seamless data flow and reliable performance.

With extensive management experience and a background in the hospitality industry, Natascha Langelaan serves as Office Manager at TAGGRS. She oversees operations at the Heerenveen headquarters, managing administrative processes and logistics with precision and clarity.

Arwin Walsweer joined TAGGRS as a Software Developer in 2024. After completing his MBO in Software Development and gaining proven experience with Laravel and PHP, he now helps build and maintain core components of TAGGRS’ server‑side tracking platform, including backend feature development, performance optimization, and integration with marketing APIs.

Ruben Langius is a Software Developer at TAGGRS with a strong focus on building scalable, high‑performance web applications. Experienced in React, API design, and UX optimization, he combines technical precision with design insight, enhancing both platform architecture and software interfaces to drive continuous innovation.

Menno van Hout is Software Engineer at TAGGRS, combining deep expertise in PHP, Laravel, C#, Dart (Flutter), and Javascript with a strong focus on customer experience. With over 5 years in software development, Menno delivers innovative, user-centric solutions that ensure TAGGRS clients benefit from reliable, high-quality tracking technology.