What's new at TAGGRS?

Bot Activity Graph
The dashboard now includes a Bot traffic section that displays detected bot requests by source over time. Easily distinguish real user traffic from automated bots so you instantly know if a traffic spike is genuine or just background noise. See your bot traffic.

Conversions by Consent Graph
Reveal the true financial impact of rejected cookies by seeing your conversion volume and revenue split by consent state. Compare the number and value of conversions from visitors who gave their consent vs. those that didn't. Check it out in your TAGGRS dashboard.

Website Tracking Checker
Instantly audit your entire tracking setup to get a Data Trust Score and find out exactly where browser restrictions are costing you conversions. See every ad pixel, server-side connection, cookie and consent setting in one report, and get prioritized fixes to improve your tracking. Scan your website.

New Analytics Metrics
Get a live overview of your tracking health at the top of your dashboard. Track total GA4 events, Consent Coverage, and the percentage of data impacted by ITP and adblockers so you can act instantly to recover lost signals. Check it out in your TAGGRS dashboard.

New Data Quality Graph
Analyze the impact of browser tracking preventions and adblockers over time. Filter by device or browser to see exactly which segments are restricting your data streams. Read about maintaining accurate tracking despite adblockers.

Updated Signal Comparison Graph
The graph now includes a dedicated server-side signals line, allowing you to clearly visualize the full gap between all incoming server data and your consented events. Learn more about the Analytics dashboard in TAGGRS.

Tracking ROI Calculator
Justify the value of Server-side Tracking in a matter of seconds. The TAGGRS ROI Calculator turns your recovered data into concrete revenue figures, CPA drops, and long-term ROI, ready to share with clients or stakeholders. Try the free calculator or explore the full version in the Partner Program.

Tracking Audit Tool
Instantly scan your entire GTM setup (both Web and Server containers) to catch costly errors like duplicate tags, misconfigured consent mode, and script issues before they impact your campaigns. Run your audit in the TAGGRS dashboard.

Improved Analytics Filtering
Filter your dashboard analytics by Device, Domain, Browser, and Event name using raw server-side data. More clarity, more granular debugging, zero extra setup. Check it out.

Enhanced Tracking Script V3
The TAGGRS Tracking Script has been upgraded to V3 with advanced event masking to defend your tracking against the latest adblockers. By disguising event data more effectively, V3 ensures more of your conversions are captured and attributed, directly boosting the performance of your Meta and Google Ads campaigns. Learn why it's important to recover your marketing data and how to set it up in your tracking.

Data Enricher Geo-enrichment
Missing location data on your conversions? Not anymore. The TAGGRS Data Enricher now automatically adds geo-data to your events, improving your Event Match Quality (EMQ) on both Meta and Google Ads. Better-matched events mean more accurate attribution and stronger campaign optimization, without any manual effort. Read the setup guide.

DNS setup upgrade
Connecting your domains to TAGGRS just got a whole lot smoother. The DNS setup flow has been completely refactored with a smarter UI that provides real-time feedback, reducing errors and helping you get up and running faster than before. Check out the new Analytics Dashboard!

New Partner Program
We’ve officially launched the TAGGRS Partner Program: designed to make TAGGRS the ultimate tracking partner for agencies and technology providers. The program introduces updated reward tiers, a dedicated partner portal with exclusive assets, and early access to beta features. It’s built to scale your tracking business together with TAGGRS. Read the full announcement

Hourly Analytics Dashboard Filtering
Data visibility just got sharper. You can now filter analytics by the hour in the TAGGRS dashboard. Selecting the “Last 24 hours” view displays hourly data points across all graphs, making it easy to verify tracking changes immediately after deployment and spot any data drops within specific hours — no need to wait a full day for insights. Learn how to use hourly filtering.

Consent Tool Event Filtering
The TAGGRS Consent Tool now supports event-level filtering in your consent graphs. Instead of viewing only page views and purchases, you can filter by all event types sent to your product — such as add_to_cart or begin_checkout. This improvement gives you full visibility through the entire funnel and helps identify where consent state may be lost, like during checkout transitions. See event-level consent filtering in action.

Single Sign-On (SSO)

TAGGRS SSO enables one secure login via your Identity Provider, centralizing access for scalable Server-side Tracking while simplifying compliance and user management. Explore the feature and learn how to set it up.

TAGGRS Games

It’s game time! Put your Server-side Tracking skills to the test in the world’s first competition dedicated to data accuracy and speed. Play for free now.

Google Ads Offline Conversions Integration

Connect your Google Ads account to TAGGRS and import offline conversion data seamlessly. This integration helps you better attribute conversions, enhance campaign optimization, and maximize your ad performance with cleaner, more actionable insights. Get started with the setup guide.