CHECK YOUR TRACKING
Free Website Tracking Checker
Scan your website in seconds. See exactly where your tracking breaks and get prioritized fixes for web and server-side setups.
Free
Results in minutes
Hands-on tips
PREVIEW
A preview of your audit
The full report includes your tracking score, prioritized fixes with the points they add, and a checklist of what already works.
FOUR CATEGORIES. ONE ACTION PLAN.
What the audit covers
The audit reviews your website across 4 categories. Each finding comes with a clear status and a direct fix, so you always know what to do next.
The audit detects every ad platform on your site: Meta, Google Ads, TikTok, LinkedIn. For each one, it checks how data is delivered (client-side or server-side) and whether conversions actually arrive.
Browser-only tracking misses 20 to 30 percent of your conversions through ad blockers and ITP. The audit checks whether your site sends data server-side, which platforms are covered and where you still rely on the browser.
The audit lists every cookie on your site, first-party and third-party, along with how long each one lasts. This matters because Safari limits JavaScript cookies to 7 days, which silently shortens your attribution windows. You'll see which cookies survive these limits and which don't.
The audit checks whether a consent banner is present and whether tracking scripts respect it. Scripts that fire before opt-in are a compliance risk, and consent that's configured too strictly costs you data you're allowed to collect.
1
Advertising pixels and Conversions APIs
The audit detects every ad platform on your site: Meta, Google Ads, TikTok, LinkedIn. For each one it checks how data is delivered, client-side or server-side, and whether conversions actually arrive. Broken pixels don't throw errors, they just stop reporting.
2
Server-side Tracking
Browser-only tracking misses 20 to 30 percent of your conversions through ad blockers and ITP. The audit checks whether your site sends data server-side, which platforms are covered and where you still rely on the browser.
3
Cookies
Every tracking cookie on your site, first-party and third-party, with its real lifetime. Safari's ITP cuts JavaScript cookies to 7 days, which quietly shortens your attribution windows. The audit shows which cookies are protected and which are not.
4
Consent Banner
The audit checks whether a consent banner is present and whether tracking scripts respect it. Scripts that fire before opt-in are a compliance risk, and consent that's configured too strictly costs you data you're allowed to collect.
BUSINESS IMPACT
What you gain by fixing your tracking
Your tracking is the foundation of your performance across three key areas:
Advertising platforms
Ad algorithms optimize on the data you send them. Better data improves:
ROAS
CPA
Meta EMQ score
Lookalike audiences
Retargeting accuracy
Analytics + Attribution
See where your revenue actually comes from. Better tracking improves:
Organic attribution rate
Direct / none share
LLM referral visibility
Affiliate attribution
Session recovery rate
Compliance + Data
Collect more data while staying compliant. A clean setup improves:
GDPR compliance
US Cloud Act exposure
Cookieless coverage
Data completeness
Identified user rate
STEPS
How it works
1
Enter your domain
The audit scans your website's tracking setup. In real time and for free. No GTM container access or ad account credentials required.
2
See your Data Trust Score
Get an instant preview of your Data Trust Score indicating how reliable your data is, with a breakdown across 4 categories.
3
Get your full action plan
Enter your email. We will send you the full audit report: one finding per check, with a status, the impact on your campaigns, and a step-by-step fix.
4
Improve your tracking
Act on clear, prioritized fixes. Recover missing conversions, feed your ad algorithms with complete data, and improve your ROAS.
AFTER YOUR AUDIT
Three ways to act on your results
1
Fix it yourself
Every finding links to a step-by-step TAGGRS guide. Most server-side fixes take under 30 minutes to implement.
2
Talk with Sales
Our Sales team helps you find the right solution for your setup, from a quick fix to a full Server-side Tracking infrastructure.
3
Book a 360° tracking audit
This audit covers your public-facing setup. Need a deeper look? Our Implementation Specialists review your GTM containers line by line and handle every fix for you.
Questions and answers
Yes, completely. You get your score instantly and the full report by email, at no cost. Run it on every site you manage.
Yes, any URL that's live works. The checker reads the same scripts and cookies a normal visitor's browser loads, nothing more. Handy for benchmarking a competitor or checking a client before a pitch.
No. It never logs into GA4, Google Ads, Meta or your CRM, and it never sees order or customer data. Everything in the report comes from what's publicly visible on your site.
All common tracking setups: Meta Pixel and Conversions API, Google Ads, GA4, TikTok, LinkedIn, GTM web and server containers, consent banners and every tracking cookie, including how each one delivers its data.
Yes, that's where the audit goes deepest. It shows which platforms already receive data server-side, which still depend on the browser, and what switching those over would recover.
Every point below 100 is recoverable data. The report ranks your fixes by impact, each with a step-by-step guide. Most take under 30 minutes with TAGGRS.
After redesigns, CMS migrations or new pixels, and at least quarterly. Browser updates like Safari's ITP change the rules without warning, so a clean setup doesn't stay clean by itself.
No. Your report is only accessible through its unique link. You can share that link with your team or agency, but results can't be searched or browsed by anyone else.
Yes. Server-side setups break too: a disconnected platform, events that stopped firing after a site update, cookies that lost protection. Some providers also route data through shared domains that ad blockers still recognize and block. The audit shows whether your setup actually delivers.