Recover the conversions your ad platforms are missing

When ad blockers and browser restrictions block client-side events, your ROAS drops and your CPA climbs, all while your dashboards tell you everything's fine. TAGGRS Server-side Tracking recovers the conversion signals Meta and Google need to bid well, so their algorithms optimize on complete data instead of the fraction that survived the browser.

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Higher ROAS and lower CPA from the same ad spend

Give the algorithm complete conversion data

Ad platforms bid on the signals they receive. Recover the conversions ad blockers and ITP strip away, and Meta and Google self-optimize on a full picture of what converted, while your team stays focused on strategy. Better signals in, better bidding out.

Push out of the learning phase faster

Google Ads needs 30+ conversions per campaign in 30 days to exit learning. Server-side Tracking delivers clean, deduplicated conversions that count, so Smart Bidding stabilizes instead of stalling on missing data.

Rebuild lookalikes on real customers

Lookalike and similar audiences are only as good as the seed data behind them. Feed them your actual converting customers, captured server-side, rather than the slice client-side tracking managed to hold onto.

Recover affiliate & influencer attribution

Click IDs and UTMs that ITP and ad blockers usually swallow persist server-side, so affiliate, influencer, and referral conversions get correctly attributed, and partners get paid on real numbers.

KPIs this moves:

ROAS · CPA · Meta EMQ · Lookalike Audience Quality · Affiliate Attribution

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Trusted by performance marketers from 80+ countries

Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.

Bob Meijer

Google Ads Expert, PPC Mastery

What performance marketers get with TAGGRS

Meta CAPI Gateway

Send high-quality, consented first-party data straight to Meta's Conversions API through a fully hosted gateway that's live in two clicks. Verify signal quality and lower cost per conversion with confidence.

Recover lost conversions

TAGGRS routes events through your own subdomain, resilient to blockers, so the data reaching your ad platforms reflects what actually happened.

Enhanced Conversions with proper data

Server-side events carry stronger identifiers, hashed emails, phone numbers, transaction IDs from the checkout flow, which is exactly what Google's Enhanced Conversions and Meta's EMQ are built to match on.

One pipeline for every ad platform

GA4, Google Ads, Meta, TikTok, Pinterest, Snapchat, and LinkedIn all fed from a single consented first-party data source through sGTM hosting. Consistent attribution across every channel you spend on.

Train bidding on clean signals

A purchase that fires twice trains Smart Bidding toward phantom outcomes. TAGGRS deduplicates events between client and server, so your bidding optimizes on the real conversions behind your revenue.

ROAS-first dashboard

Track data recovery and performance impact directly in your dashboard. See exactly what TAGGRS is adding to each platform, and prove it to clients and stakeholders.

Give your ad platforms complete conversion data

Marketers and tracking specialists from 80+ countries choose TAGGRS

Read our success stories

Lynn van Eijk

Campaign Manager, Flitsmeister

TAGGRS took the time to truly understand our needs and walked us through the entire implementation process. The collaboration was smooth: clear communication, regular check-ins, thorough testing, and fine-tuning until everything was running perfectly.

Romy Brookhuis

Online Content Marketer, byteffekt

At byteffekt, we began experimenting with Server-side Tracking in 2024. We first tried Google Cloud, but it proved too technical and costly: TAGGRS offers a faster, scalable solution.

Maarten Schut

Digital Marketing Consultant, Indicia Betawerk

A Dutch company with a good product and even better customer support. They offer the option of scheduling a support call with development if you're having trouble. They were very helpful: excellent service and definitely recommended.

Bob Meijer

Google Ads Expert, PPC Mastery

Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.

Peter van der Harg

Google Ads AI Optimization Expert, Adbrains

TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.

Daniël Kuipers

Director, OMA

At OMA, we have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!

Stefan Steeger

Tracking Expert, Marketing Fundamentals Europe

Without a doubt the best and most affordable server-side hosting.

Vincent Mertens

Digital Marketing Specialist, Impact Media Concepts

Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!

Martijn Kooij

Online Marketing Specialist, Webvalue

Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.

Jean-Christophe Pâque

Co-founder, Odysem

A truly amazing platform, perfect for marketers who aren't comfortable with the technical implementation of server-side tracking. The support is just fantastic! Always available to answer your questions and help you achieve optimal setup!

Jeroen Stikkelorum

Founder, SEO Brein

I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.

Tim Glockeman

Online Marketing Manager

The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!

Frequently asked questions

Can I run server-side only, or do I need a hybrid setup?

You can run server-side tracking only, but some IT Departments and Developers choose a hybrid setup during the transition phase. This allows you to compare server-side and client-side results and ensure data completeness before fully switching to server-side tracking. Book a demo with our Experts to choose the best configuration for your needs.

How do I troubleshoot server-side tracking issues?

Our testing and debugging guides include step-by-step instructions for previewing and verifying data flow in both server and web containers. Browse our documentation and find the resource you need.

How do I know if server-side tracking is actually producing more/better data?

When you register to TAGGRS, you access a comprehensive analytics dashboard. It lets you directly compare data collected via server-side and client-side tracking. You can visualize the differences, analyze the impact of tracking prevention mechanisms, and see exactly how much additional data is being captured with server-side tracking, at any moment.

Do you provide a trial period?

Yes, TAGGRS offers a free forever account up to 10,000 requests. This allows you to test server-side tracking and explore our features as long as you want. If you need to include more requests, you can still try it for free and then switch to a paid plan. See the pricing or book a demo.

What happens if the server goes down or there’s a technical issue?

TAGGRS multi-server infrastructure is built to minimizes the risk of data loss and technical issues. Our strategy ensures constant online tracking even if one server fails. The software is isolated into primary (Server Side Tracking) and secondary (viewing requests, analytical tools, etc.) components, meaning that if one fails, the other stays up and running.

Can I upgrade or downgrade my plan?

Yes, you can upgrade or downgrade your TAGGRS plan at any time to match your current needs. You can change your plan directly through your account dashboard.