Your real audience is bigger than your numbers show

Ad blockers reach past your ad tags to your analytics too. Every ad-blocking visitor is a session you undercount and a reader you're leaving on the table, which means the audience figures you report to advertisers understate your true reach. TAGGRS recovers those sessions Server-side, so your numbers reflect the full audience you actually have.

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Measure your full audience

Recover ad-blocked sessions

A meaningful share of your readers run ad blockers that hide them from client-side analytics. Server-side collection pulls those sessions back, so engagement and pageview numbers reflect real reach.

Audience data that advertisers trust

Complete, first-party audience and engagement data makes the numbers you take to advertisers and programmatic partners more defensible, and more valuable.

First-party data for a cookieless future

As third-party cookies disappear, first-party audience data you own becomes the asset your monetization depends on. Build it now, on infrastructure you control.

Lighter pages and better experience

Moving analytics and tracking tags Server-side reduces the script load competing with your content and ads, supporting load times and the page-experience signals that drive search and Discover traffic.

KPIs this moves:

Session Recovery Rate · Audience Completeness · Engagement Accuracy · First-Party Data Coverage

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Trusted by content & media teams from 80+ countries

TAGGRS is now elementary in our offerings. It standardizes our process and gives us confidence in client results.

Daniël Kuipers

Director at OMA

What publishers get with TAGGRS

Server-side session recovery

The Enhanced Tracking Script resists ad blockers and recovers sessions client-side analytics miss, so your audience numbers reflect actual reach rather than the ad-blocker-filtered subset.

First-party data you own hosted in the EU

European independent infrastructure on UpCloud with full data residency and first-party data ownership, the audience asset you're building stays yours and stays compliant.

Accurate engagement analytics

Reliable pageview, session, and engagement data feeding your analytics even with ad blockers and reader consent choices in play, so editorial and commercial decisions run on real numbers.

Built-in Consent Mode v2 and GDPR compliance

Reader data handled within GDPR and Consent Mode v2 by default, on ISO 27001-certified infrastructure, important the moment any ad or data partner asks about residency and compliance.

Scales to high-volume traffic

Plans built for large request volumes, so a high-traffic content site isn't penalized for its own reach. (TAGGRS already powers tracking for a 3M-user product via a Firebase-to-TAGGRS pipeline.)

Tech updates handled for you

TAGGRS handles technical updates and maintenance, so a lean publishing or ad-ops team doesn't carry the tracking infrastructure burden.

Choose a tracking solution that counts every reader

Marketers and tracking specialists from 80+ countries choose TAGGRS

Read our success stories

Lynn van Eijk

Campaign Manager, Flitsmeister

TAGGRS took the time to truly understand our needs and walked us through the entire implementation process. The collaboration was smooth: clear communication, regular check-ins, thorough testing, and fine-tuning until everything was running perfectly.

Romy Brookhuis

Online Content Marketer, byteffekt

At byteffekt, we began experimenting with Server-side Tracking in 2024. We first tried Google Cloud, but it proved too technical and costly: TAGGRS offers a faster, scalable solution.

Maarten Schut

Digital Marketing Consultant, Indicia Betawerk

A Dutch company with a good product and even better customer support. They offer the option of scheduling a support call with development if you're having trouble. They were very helpful: excellent service and definitely recommended.

Bob Meijer

Google Ads Expert, PPC Mastery

Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.

Peter van der Harg

Google Ads AI Optimization Expert, Adbrains

TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.

Daniël Kuipers

Director, OMA

At OMA, we have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!

Stefan Steeger

Tracking Expert, Marketing Fundamentals Europe

Without a doubt the best and most affordable server-side hosting.

Vincent Mertens

Digital Marketing Specialist, Impact Media Concepts

Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!

Martijn Kooij

Online Marketing Specialist, Webvalue

Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.

Jean-Christophe Pâque

Co-founder, Odysem

A truly amazing platform, perfect for marketers who aren't comfortable with the technical implementation of server-side tracking. The support is just fantastic! Always available to answer your questions and help you achieve optimal setup!

Jeroen Stikkelorum

Founder, SEO Brein

I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.

Tim Glockeman

Online Marketing Manager

The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!

Frequently asked questions

Can I run server-side only, or do I need a hybrid setup?

You can run server-side tracking only, but some IT Departments and Developers choose a hybrid setup during the transition phase. This allows you to compare server-side and client-side results and ensure data completeness before fully switching to server-side tracking. Book a demo with our Experts to choose the best configuration for your needs.

How do I troubleshoot server-side tracking issues?

Our testing and debugging guides include step-by-step instructions for previewing and verifying data flow in both server and web containers. Browse our documentation and find the resource you need.

How do I know if server-side tracking is actually producing more/better data?

When you register to TAGGRS, you access a comprehensive analytics dashboard. It lets you directly compare data collected via server-side and client-side tracking. You can visualize the differences, analyze the impact of tracking prevention mechanisms, and see exactly how much additional data is being captured with server-side tracking, at any moment.

Do you provide a trial period?

TAGGRS offers a free forever account up to 10,000 requests. This allows you to test server-side tracking and explore our features as long as you want. If you need to include more requests, you can still try it for free and then switch to a paid plan. See the pricing or book a demo.

What happens if the server goes down or there’s a technical issue?

TAGGRS multi-server infrastructure is built to minimizes the risk of data loss and technical issues. Our strategy ensures constant online tracking even if one server fails. The software is isolated into primary (Server Side Tracking) and secondary (viewing requests, analytical tools, etc.) components, meaning that if one fails, the other stays up and running.

Can I upgrade or downgrade my plan?

Yes, you can upgrade or downgrade your TAGGRS plan at any time to match your current needs. You can change your plan directly through your account dashboard.