Recover the data your tracking misses

Practical guides to Server-side Tracking: how it works, what setting it up takes, and how to connect your ad and analytics platforms.

Illustration of a browser window with connected orange nodes over a grid, for the guide explaining how Server-side Tracking works

Server-side Tracking: Recover the conversions your tracking is missing

Learn how Server-side Tracking recovers conversions lost to browser restrictions, improves control and creates a first-party data foundation.

Małgorzata Poddębniak

Content Marketer

In depthMay 28, 2026
Server-side Tracking and the GDPR
Consent, EU storage and what you can strip from your data before it leaves your server.
In depthJune 5, 2026
What Server-side Tracking costs
Hosting, setup and upkeep, and what they add up to per month.
Platform setupNovember 6, 2026
GA4 Server-side Tracking: how to set up GA4 in a server container
Route GA4 through a server container: the Google tag, the GA4 client and tag, server-managed cookies, the Measurement Protocol and a test for double counting.
Platform setupOctober 30, 2026
Facebook Server-side Tracking: how to set up the Meta Conversions API
Set up the Meta Conversions API alongside the Meta Pixel: deduplication, user data parameters, Event Match Quality and the right server-side route.

Platform setup guides

Step-by-step setup for each ad and analytics platform: the server container, the platform’s tags and, where it has one, its conversions API, deduplication and a final test, with a link to the documentation for every step.

Server-side Tracking in depth

What Server-side Tracking means for privacy and the GDPR, conversions, page speed and cost, plus the FAQ and a checklist for your own setup.

Is it GDPR-proof?
GDPR and Server-side Tracking
Consent, EU storage and what you can strip from your data before it leaves your server.
What does it get me?
More conversions with Server-side Tracking
Where conversions go missing in the browser, and how much of them you get back.
What does it cost?
Server-side Tracking costs
Hosting, setup and upkeep, and what they add up to per month.
Will my site get faster?
Page speed and Server-side Tracking
How moving tags off the browser takes load off your pages.
What else do people ask?
Server-side Tracking FAQ
Straight answers to the questions teams ask before they switch.
Am I ready to switch?
Server-side Tracking checklist
- Sign-up required
Everything to have in place before you move your tracking to a server.
How resilient is your tracking setup?
- Sign-up required
Download our free guide to learn where your tracking breaks, how it's impacting your campaigns and how Server-side Tracking can help you recover your data.
Understanding Server-side Tracking
- Sign-up required
Take control of your data and improve campaign results

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