Server Side Tagging costs, what are you paying for?

In this blog, we'll dive into the specific costs associated with SST and how TAGGRS calculates them efficiently, so you can choose a package that fits your website's needs perfectly.

What is Server Side Tagging?

Briefly, what is Server Side Tagging again? Server Side Tagging is an alternative to traditional client side tagging. With client side tagging, pixels and cookies are placed directly in the user's browser, which means that the collected user data is sent from the browser to various services such as Google Analytics and Google Ads. This method has the disadvantage of being susceptible to blocking, for example by adblockers.

Server Side Tagging provides a solution to this. Instead of going directly into the user's browser, tracking scripts are loaded from your own domain, and the data is sent to your own server first. This creates an intermediate layer where you have control over which data is sent to which software.

The main benefits of SST are:

• More data at your disposal (up to 30%)
• AVG proof
• Faster website
• More control over your data
• More flexibility

Check out our blog post with all the benefits of Server Side Tracking.

What does the cost consist of?

The cost of Server Side Tagging is mainly linked to the server acting as a conduit for the data flow towards the relevant platforms. This requires hosting server space. TAGGRS puts together packages based on the volume of requests to provide a customized solution.

Furthermore, we offer other tools to provide you with better and more complete tracking.

How does TAGGRS calculate the number of requests

With TAGGRS, the Server Side Tagging cost calculation is based on the number of requests (requests) made. This number is a direct result of the interactions on your website, including pageviews, and the use of data clients within Google Tag Manager (gtm.js, analytics.js, gtag.js etc.). To estimate the expected Server Side Tagging cost, you can assume the number of visitors to your website per month multiplied by ten. This gives an approximation of the number of requests per month.

Calculator - See which package suits you

Easily determine which package is best suited for your situation with our calculator. Enter your preferences and requirements and the calculator will present you with an overview of the options that fit your needs.

Why can you be cheaper than Google Cloud Platform?

Google Cloud is a "one size fits all" solution. You can do much more with it than just Server Side Tagging. But that's what you pay for. Our server structure(Infrastructure) is set up specifically for Server Side Tagging. By making optimal use of server space, we can offer Server Side Tagging at a fair and accessible price. Our servers are spread around the world, giving you fast and reliable service that complies with local privacy laws.

TAGGRS has different pricing plans, allowing you to scale with the growth of your website.

Summary

In this article, we have explored the ins and outs of Server Side Tagging costs. Whether you're taking your first steps or taking your existing website to the next level, our packages grow with your ambitions.