Server-side Tracking costs, what are you paying for?
In this page, we'll dive into the specific costs associated with Server-side Tracking and how TAGGRS calculates them efficiently, so you can choose a package that fits your website's needs perfectly.
What is Server-side Tracking?
What does the cost consist of?
The cost of Server-side Tracking is mainly linked to the server acting as a conduit for the data flow towards the relevant platforms. This requires hosting server space. TAGGRS puts together packages based on the volume of requests to provide a customized solution.
Furthermore, we offer other tools to provide you with better and more complete tracking.
How does TAGGRS calculate the number of requests?
The number of server-side requests in TAGGRS is automatically calculated by our software and shown in your Server Side Tracking account overview. It’s mainly determined by three factors:
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Clients in use
Each client sends data to the server. Most setups use GA4, but adding extra clients (such as Universal Analytics or a Data Tag) increases the number of requests. For example, using GA4 and Universal Analytics at the same time roughly doubles your requests. -
Website or app traffic (pageviews)
Most server-side requests are triggered by pageviews. More visitors and more pageviews result in more requests. -
Additional events being tracked
Pageviews are only one type of event. Tracking extra events such as add_to_cart, view_item, or purchase generates additional requests.
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Why is TAGGRS cheaper than Google Cloud Platform?
Google Cloud Platform is designed as a general one-size-fits-all solution, offering a wide range of services far beyond server-side tagging. While this flexibility is powerful, it also means you’re paying for infrastructure and features you may never use. On the other hand, TAGGRS solutions are purpose-built to adapt to any business' tracking need. By efficiently managing server resources and focusing only on what matters for tracking, we can deliver high-performance, reliable service at a much lower cost. Our server infrastructure ensures fast response times and compliance with local privacy laws, while our streamlined approach keeps pricing fair and accessible—so you only pay for what you actually need.
Check out the breakdown of all the differences between TAGGRS and Google Could Platform.
Why is TAGGRS cheaper than Stape?
TAGGRS can offer more affordable pricing than Stape thanks to a highly optimized infrastructure and a transparent, usage-based pricing model. Unlike one-size-fits-all solutions, TAGGRS servers are purpose-built specifically for Server-side Tracking, allowing us to minimize overhead. Our packages are tailored to the actual number of requests your website generates. No unnecessary extras or bundled costs.
Not enough? TAGGRS offers a free forever package up to 10,000 requests. It's designed especially for startups and freelancers who want to see the benefits of server-side tracking first-hand. Our scalable plans ensure you get the best value as your business grows. By focusing solely on efficient, reliable server-side tagging, we keep our costs low and our pricing straightforward, making TAGGRS a cost-effective alternative to Stape.
Check out the full breakdown of all the differences between TAGGRS and Stape.