The Google Cloud Run alternative for Server-side Tracking
TAGGRS gives you Server-side Tracking without building, scaling and maintaining your own containers on Google Cloud Run. The best part? TAGGRS is also more affordable.
Trusted by 20,000+ agencies and brands
Server-side Tracking simplified
Simple to use
TAGGRS is simple to use and easy to navigate with our intuitive dashboard. We aim to make online tracking as accessible as possible for everyone.
We have simplified Server-side Tracking and guide you every step of the way to optimal settings, through implementation blogs and videos.
100% TAGGRS servers, 0% Google infrastructure
What sets TAGGRS apart is our independence. Unlike many, we are not tied to Google’s infrastructure: we run on our own servers, not on Google’s cloud.
This independence gives your tracking a stable foundation for continuous and fast measurement.
What comes with TAGGRS that a container does not
Cloud Run hosts your tagging server; everything around it is yours to build. With TAGGRS it comes with the account.
Analytics and monitoring
See how many events reach your server, how many ad blockers and tracking prevention would have cost you, and how your consent rates break down.
Template gallery
Ready-made templates for GA4, Meta, Shopify and more, so a new destination takes a few clicks instead of a custom build.
GDPR compliance built in
TAGGRS is ISO 27001 certified and GDPR compliant, and the consent tool is included, so compliance is part of the setup rather than a project of its own.
Support from people who know sGTM
Live chat and a help desk on every plan, the free one included, plus setup tutorials for each platform.
What you get with each
Compare TAGGRS with Google Cloud Run as hosting for Server-side Tracking.
| Criterion | TAGGRS | Google Cloud Run |
|---|---|---|
| Product | ||
| Custom subdomain | Included | Included |
| Enhanced Tracking Script | Included | Not included |
| Independent server infrastructure | Included | Not included |
| Analytics and monitoring | Included | Not included |
| Consent tool | Included | Not included |
| Cookie Recovery | Included | Not included |
| Data enrichment | Included | Not included |
| Template gallery | Included | Not included |
| Support | ||
| Live chat | Included | Not included |
| Setup tutorials | Included | Not included |
| Account manager | Included | Not included |
| Apps and plugins | ||
| Shopify app | Included | Not included |
| WordPress and WooCommerce plugin | Included | Not included |
| Magento extension | Included | Not included |
| GTM copy and paste Chrome extension | Included | Not included |
| For agencies | ||
| Partner program | Included | Not included |
| Affiliate program | Included | Not included |
Agencies that moved off Google Cloud
Teams that ran Server-side Tracking on Google Cloud themselves, and why they switched.
“We were spending quite a bit of time every month maintaining all the Google Cloud implementations. With TAGGRS, once we have a client live, it takes very little time as it's nearly maintenance-free. And, when maintenance is needed, it's usually on the client side rather than the TAGGRS side.”
+20%more data, for 30+ clients
Up to 16% more data tracked for 50+ clients
byteffekt rolled Server-side Tracking out across 50+ clients and tracks up to 16% more data.
Read the storyWhy Klickimpuls moved off Google Cloud
Klickimpuls moved its clients from Google Cloud to TAGGRS, sets one up in 3 to 4 hours, and measures up to 20% more conversions.
Read the storyClosing the data gap for 40+ clients
OMA moved 40+ clients to Server-side Tracking and recovered 5 to 25% more data per client.
Read the story
What TAGGRS costs
Every plan carries the same tracking capabilities, so your plan follows your request volume. Start free with 10,000 requests a month and no credit card.
Free
When you start
€0
- Up to 10,000 requests
- No credit card required
- Upgrade any time from your dashboard
Paid plans
When you need more requests
- Basic750,000 requests
- Pro3,000,000 requests
- Ultimate10,000,000 requests
- EnterpriseCustom volume
Upgrade to TAGGRS
Get affordable, scalable and reliable Server-side Tracking.