Server-side Tracking and CDN provide Flowhub with 11% more tracked data

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The problem

An analysis of the TAGGRS dashboard showed that many visitors were using Safari. To overcome Safari’s browser restrictions, we implemented a CDN. This helps to align IP addresses, reducing Safari’s limitations regarding cookies.

The method

Integrating a Content Delivery Network (CDN) with Server-side Tracking offers several benefits. By using CDN functionality, we can rotate the custom domain of the Server-side Google Tag Manager (sGTM). This allows the sGTM traffic to be routed through the website’s DNS provider.

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The result

The result? After implementing the Server-side CDN, an additional +11.29% of tracked data was observed in the dashboard: an increase of +4.02% compared to the period before the CDN implementation.

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