TAGGRS V2 walkthrough

More clarity, less complexity: Introducing TAGGRS V2 for seamless Server-side Tracking

Server-side Tracking is now more accessible than ever with TAGGRS V2: the next-generation tracking platform designed to simplify your analytics setup while delivering optimal performance.

Rebuilt from the ground up, TAGGRS V2 delivers a faster, more stable, and intuitive experience for users of all skill levels. This major upgrade makes it easy to implement robust, privacy-first tracking providing data you can trust. No advanced technical expertise is required.

Key benefits include:

1. Automated product creation: TAGGRS V2 seamlessly integrates with Google, allowing automatic server container creation once you authenticate your Tag Manager account.
2. Lightning-fast performance: Capture and deliver data instantly with over 99.8% uptime.
3. 15+ pre-built tracking GTM templates: Instantly integrate with major platforms like Google Analytics, Meta, Shopify, WooCommerce, and more. No manual coding required.
4. User-friendly, accessible interface: A modern, intuitive design streamlines even complex tracking configurations.
5. 4-click domain routing configuration: Connect your domain faster and easier by signing in once with your hosting provider. No more manual record entry than that.
6. Customizable API: Extend and tailor your tracking setup with TAGGRS API, designed to stay flexible for advanced integrations and automation.
7. Enhanced security: Built-in data protection features help you stay aligned with privacy regulations like GDPR and ISO standards.
8. Improved onboarding and account management: Faster setup with improved onboarding, better invoice visibility, easier subscription management, multi-organization support, and USD/EUR currency options.
9. Comprehensive documentation: Step-by-step guides written by our Server-side Tracking Implementation Specialists help you start with the right foot with Server-side Tracking, TAGGRS tools, and integration.

What’s new in TAGGRS V2?

Automated product creation

TAGGRS V2 seamlessly integrates with Google, so you can now automatically create a server container when you authenticate your Tag Manager account. The setup takes just 60 seconds, and the platform auto-validates your access to ensure a smooth, error-free start.It all starts here.

Lightning-fast performance

Speed and responsiveness are at the core of this upgrade. TAGGRS V2 delivers stable performance, so your data flows efficiently and updates in real-time. Key improvements include:

• Zero delay in data capture and delivery, enabled by a brand-new datastream architecture powered by S3. So you can trust your data is current, anytime.
• Improved app page speed and quicker responses throughout the platform, making every interaction smooth.
• Optimized failover mechanisms and enhanced load balancing for greater reliability.
• Intelligent resource management across our global independent infrastructure to minimize latency.

Altogether, these features offer instant, dependable interactions while preventing service interruptions and keep latency extremely low, no matter where you access the service from.

You can check these upgrades whenever you want, wherever you are. On our status page, we provide a transparent, real-time view of system performance across all our server locations, from Norway to Brazil.

Over 15 ready-made tracking templates

No need to build tracking from scratch. We provide over 15 pre-built templates for popular platforms like Google, Meta, WooCommerce, Shopify, Magento, Prestashop, and more. These templates are fully compatible with Google Tag Manager (GTM) and seamlessly integrate into your existing setup, saving you hours of manual configuration.

The code is on us, so you can focus on your core projects, just like Adbrains does.

TAGGRS provides 2 ways to use our tracking templates. You can choose the approach that best fits your analytics setup and workflow:

• Live GTM Template
  Opt for instant access to a live Google Tag Manager template, complete with automatic updates. This option is ideal if you want to always have the latest version, as improvements and bug fixes are delivered seamlessly. Simply enter your email and you’re set. Perfect solution for collaborative teams who value staying current.

• Download JSON
  You can also download a static JSON copy of the template for manual import into GTM. This option is ideal if you like to further customize the template to your tracking needs or prefer managing updates yourself.

Both access paths support a swift, reliable implementation. This double implementation approach ensures TAGGRS can adapt to your preferred style of work, making professional-grade analytics accessible for everyone.

Revamped UX

Intuitive design matters. TAGGRS V2 introduces a completely revamped, user-friendly interface to deliver superior responsiveness and a seamless experience across devices. It simplifies navigation and reduces the learning curve. Whether you’re adjusting settings or analyzing tracking data, the enhanced UX makes every step straightforward.

Plus, TAGGRS V2 now fully complies with the European Accessibility Act, improving usability and meeting modern accessibility standards. Now, Server-side Tracking is truly accessible to everybody: both on paper and in practice.

We live by our missions: to make Server-side Tracking accessible to everyone. With TAGGRS V2, we designed a brand-new UX to make even complex tracking setups intuitive and efficient. Now every user, regardless of their familiarity with analytics or code, can feel confident navigating the platform and getting their tracking configured quickly. - Niels Olivier, CEO

Automatic domain routing

You can now configure a custom domain automatically through the new Entri integration. No longer need to manually add DNS records: simply sign in with your hosting provider credentials, authorize the access once, and TAGGRS handles and updates the necessary DNS records for you. This delivers a faster, error-free, and simpler way to connect your domain without the usual manual work.

TAGGRS API for your tracking needs

TAGGRS V2 lets you customize the TAGGRS API to meet your specific tracking needs. For example, you can:

• Build your own user interface and host it on TAGGRS’s backend infrastructure. So, TAGGRS manages server maintenance and monitoring while you focus on data collection and analysis.
• Use only the relevant API features, simplifying integration and improving efficiency.
• Set up automated email alerts to notify you when key metrics exceed predefined thresholds.

With the TAGGRS API, flexibility is at your fingertips.

Enhanced security

Your data’s security is a priority. TAGGRS V2 comes with improved platform security measures and comprehensive, updated documentation to guide you through every step, ensuring your tracking is reliable and protected.

Learn more about our commitment to data security backed up by ISO/IEC 27001:2022 certification.

Enhanced onboarding and account management

TAGGRS V2 streamlines your onboarding process to help you complete setup faster and start Server-side Tracking with ease. 

Alongside improved functionality, enjoy upgraded account management features, including better invoice visibility, simpler subscription handling, support for multiple organizations, and expanded currency options with USD now supported alongside Euro.

Documentation for any use case

TAGGRS V2 is supported by comprehensive documentation written, and constantly updated, by our Server-side Tracking Implementation Specialists. The Documentation Hub covers everything from initial setup and configuration to advanced use cases and troubleshooting. Highlights include step-by-step guides, detailed explanations of key features, code examples, and best practices to maximize the platform’s capabilities.

Access the full documentation anytime.

Why go server side with TAGGRS V2?

Businesses today demand precision, agility, and utmost security in data tracking. TAGGRS V2 is designed to reduce complexity while allowing you to maintain full control over your analytics infrastructure. The combination of ease-of-use, powerful integrations, and robust security means less time troubleshooting and more time making data-driven decisions.

Whether you’re managing e-commerce tracking, optimizing ad campaigns, or unifying analytics across multiple channels, discover how your business can leverage TAGGRS V2.

Ready to experience TAGGRS V2?

Explore all the new features and see how TAGGRS V2 can help you supercharge your Server-side Tracking. Register to get started and discover our full feature breakdown.

Happy tagging!