Ate Keurentjes

ate-keurentjes

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side Tracking, SEO, and data-driven marketing strategy, he leads initiatives that enhance TAGGRS’ online visibility, user engagement, and conversion performance. By analyzing industry trends and leveraging advanced optimization techniques, Ate drives impactful marketing campaigns that accelerate the company’s growth.

Smart bidding gets smarter with Server-side Tracking. How to get the most out of them: a guide by TAGGRS

Smart Bidding and Server-side Tracking: how clean data improves Google Ads performance

Smart Bidding performs better with clean data. Here's what Server-side Tracking changes.

The TAGGRS Data Enricher Tool allows your to improve your EMQ score

Easy fix to increase your Meta Event Match Quality score

How to get more matched conversions and stronger bidding signals.

Platforms that can be integrated in sGTM for better tracking in the server side

Which platforms support server-side Google Tag Manager?

Web container, server container or both? Check what your platform needs for reliable tracking.

calculate the ROI of Server-side Tracking

The ROI of Server-side Tracking: revenue recovered, CPA reduced, ROAS improved

Is Server-side Tracking worth it? Let the numbers speak for you.

How to make Server-side Tracking profitable

How to build a sustainable business model around Server-side Tracking

Turn Server-side Tracking into a service model that multiplies growth: yours and of your clients.

TAGGRS at MeasureCamp Amsterdam 2026

TAGGRS at MeasureCamp Amsterdam 2026

Two sessions, one mission: better data for smarter campaigns. Here's what we shared.

A shimmering digital landscape filled with upward graphs

Why your tracking setup is missing conversions (and how to spot it)

Think your tracking is accurate? Five signs you're missing conversions + 1 free guide to ...

TAGGRS partner program

The new partner program is your growth hack

What the new TAGGRS partner program looks like, and why it matters for your agency's ...

Online marketing in the AI era

Campaign success in the AI era: insights from Webwinkel Vakdagen

Key insights from our live session at Webwinkel Vakdagen on Server-side Tracking and AI.

An abstract transition scene: a fragmented data flow entering a dark, opaque box on the left (symbolizing Google Analytics 4) and emerging on the right as a clean, structured stream flowing into a transparent, geometric container representing BigQuery.

BigQuery vs GA4: why agencies rethink their data stack

Why agencies move from GA4 to BigQuery for accurate, privacy-first data ownership.

Abstract illustration of connected cables

Offline Conversions for reliable server-side Google Ads tracking

Connect offline CRM sales to Google Ads with server-side tracking and prove real ROAS.

Colorful abstract representation of space

Single Sign-On (SSO) for scalable Server-side Tracking teams

Centralized, secure Single Sign-On for scalable server-side tracking teams.

Lighthouse illuminating binary code ocean

Retargeting in a scattered digital world

Why cookie-only retargeting fails and how first-party signals restore performance.

Abstract illustration inspired by the EU flag with twelve stars reimagined as geometric glowing shapes. The EU circle is integrated into a composition symbolizing data signals, security, and compliance. Deep blue and vibrant yellow as core colors with added muted reds and greys on the performance side. Minimalist futuristic tech aesthetic no text. Cover image for the most trusted European Server-side Tracking provider

European trusted solutions for Server-side Tracking

European Server-side Tracking blends data control, high performance, and full GDPR compliance.

Introduction to TAGGRS V2

TAGGRS V2 walkthrough

More clarity, less complexity: Introducing TAGGRS V2 for seamless Server-side Tracking Server-side Tracking is now ...

Maximizing e-commerce performance with Server-Side Tracking

With Server-side Tracking, you can own and trust your data to create smarter marketing strategies ...

GA4 overview of traffic acquisition where Unassigned is highlighted

Unassigned traffic in GA4 and 6 best practices to fix it

Traffic labeled as Unassigned can be confusing. But understanding what it means and how to ...

With server-side tracking for mobile apps you get more accurate data

Server-side Tracking for mobile apps: advantages, use cases, and setup

Server-side tracking for apps gathers and processes user data through a server, rather than directly ...

billy-grace-server-side-tracking

Billy Grace Server Side Tracking: The ultimate setup

Billy Grace Server Side Tracking combines precise data analysis with advanced technologies, enabling companies to ...

ActiveCampaign Server Side Tracking setup in Google Tag Manager

Setting up ActiveCampaign Server Side Tracking in Google Tag Manager

ActiveCampaign is an online CRM platform that collects and analyzes customer data. In this blog, ...

leadpages-server-side-tracking-complete-guide

Leadpages Server Side Tracking - Setting up landing pages server side

You want to measure server side user data from your Leadpages landing page. In this ...

Piwikpro-server-side-tracking

Setting up Piwik PRO Server Side Tracking in Google Tag Manager

Piwik PRO is a tool for collecting and analyzing website data. In this blog, we ...

5 ways to optimize cookie banner, and 1 bonus tip

How to optimize your cookie banner? 5 ways (+ bonus tip)

Get higher opt-in rates by optimizing your cookie banner. Fully updated with 2026 GDPR and ...

Shopify Server-side Tracking: Complete Setup Guide

When you run a Shopify store, accurate conversion data is the foundation of every campaign ...

EU-US Data Privacy Framework cover: Two semi-transparent spheres in space symbolizing transatlantic data transfers—one with swirling blue-gold particles and 12-star EU pattern, the other with U.S. ribbon motifs—connected by a selective membrane allowing lawful glowing data flows under DPF, Schrems II, and GDPR compliance.

EU-US data transfer: what European companies should know

EU-US DPF & Schrems II risks decoded. Build compliant flows with EU Server-Side Tracking.

Webhook Tool - TAGGRS

Everything you need to know about the TAGGRS Webhooks Tool

In this article, we explore everything you need to know about how webhooks and how ...

Beginners guide to Google Tag Manager

What is Google Tag Manager and how do I set it up?

GTM explained: tags, triggers, and when to go server-side.

3 ways to exclude or anonymize IP addresses with Google Tag Manager

3 ways to exclude or anonymize IP addresses with Google Tag Manager

GDPR-compliant IP masking in GTM: 3 methods and an update on privacy in 2026.

Klaviyo Server Side Tracking

Setting up Klaviyo Server Side in Google Tag Manager

Klaviyo's integration with Google Tag Manager (GTM) via Server Side Tracking is a step forward ...

Google-Tag-Manager-Data-Layer-Everything-you-need-to-know-as-a-beginner

Google Tag Manager Data Layer - Everything you need to know as a beginner

Understanding how the Google Tag Manager Data Layer works is not an easy subject. But ...

The-Future-of-Data-Driven-Attribution-Models-and-How-TAGGRS-Can-Assist

The future of data-driven attribution models and how TAGGRS can help in this regard

Tracking data and conversions is becoming increasingly difficult. It's a new reality that companies and ...

Content Delivery Network (CDN) Server Side Setup Using CloudFlare

Content Delivery Network (CDN) Server-side Setup Using CloudFlare

Learn step-by-step how to integrate Server Side CDN using CloudFlare and TAGGRS for an optimized ...

everything-about-the-taggrs-gdpr-tool

All about the PII anonymizer - TAGGRS

The PII anonymizer is central to ensuring user privacy and GDPR compliance, an important aspect ...

Background with gradient from light blue to white, on the front: two browser windows of different sizes and two cookies

First-party vs third-party cookies: what you need to know

Cookies are a cornerstone of how websites track user behavior and personalize online experiences. However, ...

cookie-recovery

All about the Cookie Recovery (iOS 16.4) tool

Cookies, the silent workers of the Web, often contain valuable data for marketers. But what ...

taggrs-digital-monks

Digital Monks & TAGGRS - A Collaboration Focused on Server Side Tracking

Digital Monks uses Server Side Tracking from TAGGRS to provide customers with the best data. ...

Apples-Safari-Verhoogt-de-Inzet-op-Privacy-met-Nieuwe-Maatregelen

Apple's Safari Increases Commitment to Privacy with New Measures

Apple has always held privacy in high regard, and Safari, the company's own Web browser, ...