Google Ads
Google Ads: guides, news and practical advice from the TAGGRS blog.
Articles about Google Ads
Google Ads
Modeled conversions: What conversion modeling is and can you really trust it?
Google Ads shows more conversions than your CRM. That gap is modeling. Learn how observed vs. modeled conversions work and how to check how much of your numbers are real.
Google Ads
POAS vs ROAS: Which metric tells you if your ads are profitable?
The two metrics look identical in structure. ROAS = revenue ÷ ad spend. POAS = gross profit ÷ ad spend. The only change is the numerator, but that swap is the difference between measuring how much came back and measuring whether any of it was profit.
Google Ads
Why your Meta, GA4 and Google Ads conversions don't match
Find out why your Meta, GA4 and Google Ads conversions don't match, which gaps are normal, and how Server-side Tracking recovers the conversions you're losing. Analyze your tracking and learn how to reduce signal loss.
Google Ads
Google Enhanced Conversions not working? How to check your setup
Enhanced Conversions can look active in Google Ads while sending no data. Here is what the June 2026 update changed, why setups fail silently, and how to verify if yours is working.
Google Ads
Google Enhanced Conversions and match rate: How to improve your bidding
Learn how Google Enhanced Conversions work, what determines match rate, and how Server-side Tracking consistently produces higher match rates.
Google Ads
Smart Bidding and Server-side Tracking: how clean data improves Google Ads performance
Smart Bidding performs as well as its conversion data. Here's how Server-side Tracking improves the signal quality.
Google Ads
Google Universal Commerce Protocol: the conversion tracking problem agencies need to solve now
Google's Universal Commerce Protocol bypasses client-side tracking entirely. Here's what breaks, why it matters, and how server-side tracking fixes it.
