Facebook: guides, news and practical advice from the TAGGRS blog.
Articles about Facebook
Facebook
Meta and Google health restrictions: What wellness brands can still measure
Meta restricts health and wellness data sources, Google removes your audiences, and consent won’t lift either. Here is what triggers it and what you can measure with server-side tracking.
Facebook
Shopify LTV tracking: What Meta CAPI needs for lifetime value optimization
Meta now optimizes for predicted lifetime value (LTV). Learn what data your Shopify server-side tracking must send to Meta CAPI. Get 2 ready-to-use templates.
Facebook
Easy fix to increase your Meta Event Match Quality score
Meta Event Match Quality score impacts your ROAS. Learn how Server-side Tracking increases it, improving matched conversions and bidding signals.
