Server-side tracking
Server-side tracking: guides, news and practical advice from the TAGGRS blog.
Articles about Server-side tracking
Server-side tracking
WordPress Server-side Tracking for leads: How to track form conversions with sGTM
GA4 showing more leads than your CRM? Learn how to use WordPress Server-side Tracking to trigger lead events from the stored form entry with server-side GTM.
Server-side tracking
WooCommerce Server-side Tracking: A complete setup guide
Set up WooCommerce server-side tracking with GTM. Fix Block Checkout events, Meta duplicate sales, Safari cookie limits and missing orders. Full guide.
Server-side tracking
LinkedIn Conversions API for B2B: Tracking leads that the Insight Tag misses
Safari and long B2B sales cycles break the LinkedIn Insight Tag. Here is how to send leads from your server with li_fat_id, hashed email and deduplication.
Server-side tracking
Microsoft Ads Conversions API: How to keep measuring when Safari blocks your UET tag
Safari and ad blockers stop the Bing UET tag from reaching Microsoft. Here is how to send the same conversions from your server instead, step by step.
Server-side tracking
iGaming affiliate attribution: Why deposits lose their source and how to fix it
Safari deletes the affiliate cookie in days, but deposits arrive weeks later. Here is how iGaming operators keep attribution intact across long player journeys with server-side tracking.
Server-side tracking
HubSpot Server-side Tracking: Setup guide for lead attribution
If you run marketing or sales through HubSpot, your lead data is only as good as the tracking that feeds it. That tracking has a problem: the browser is turning against it. This guide walks you through how to set up HubSpot Server-side Tracking using Google Tag Manager and TAGGRS.
Server-side tracking
Server-side Tracking explained: How it works and what it fixes
Server-side Tracking moves data collection to the server, bypassing browser limitations. Learn how it lets you take control of your data and improve campaign performance.
Server-side tracking
Safari 27 tracking protection: What it means for conversion measurement
Safari 27 adds IP-level blocking, expands click ID stripping (twclid, si, xmt), and flags CDPs like Tealium and Segment as fingerprinting. Here's how it impacts conversion measurement and how Server-side Tracking helps.
Server-side tracking
How to present Server-side Tracking for real business impact
Full framework to pitch Server-side Tracking to your clients. KPI mapping, free tools, and objection handling.
Server-side tracking
Ad blockers don't just block tracking: They block cookie consent banners too
When an ad blocker stops your CMP loading, no banner appears and no consent is recorded. What breaks, why it's a GDPR problem, and how to fix it.
Server-side tracking
Which platforms support server-side Google Tag Manager?
Which container does GA4, Meta, TikTok or Shopify need for accurate tracking? Interactive checker + config steps for each platform in sGTM.
Server-side tracking
Server-side Tracking ROI: How to calculate what you recover
Browser tags miss 16–21% of conversions. Use our Server-side Tracking ROI calculator to learn what that costs you in misallocated ad spend and what a server-side setup would recover.
