Privacy
Privacy: guides, news and practical advice from the TAGGRS blog.
Articles about Privacy
Privacy
What is the average cookie consent rate? EU benchmark 2026
The average EU cookie consent rate was 68.8% in Jan–Sep 2026 and dropped steadily during the year. See benchmarks by country, device and funnel stage.
Privacy
Why I picked an EU server-side tracking provider for my DACH clients (and why GDPR is about more than server location)
Why server location isn’t enough for GDPR: a Google Ads specialist explains how the CLOUD Act, Schrems II and data sovereignty shaped his EU server-side tracking provider choice.
Privacy
Public sector website tracking: How to measure campaign performance under GDPR
Public sector can't use legitimate interest for website analytics. Here is what GDPR requires, why EU data residency matters and what Server-side Tracking changes.
Privacy
Google Consent Mode V2: Setup, signals and how to verify it
Google Consent Mode V2 explained. Learn about the 4 signals, difference between basic vs advanced, how to pass consent to non-Google tags server-side, and how to check yours actually works.
Privacy
First-party data marketing: A practical guide to server-side tracking and analytics
Explore privacy-first marketing with first-party data and server-side tracking. Learn how Piwik PRO and TAGGRS help you ensure compliance, data accuracy, and EU-based hosting.
Privacy
European Server-side Tracking: What data sovereignty actually requires
EU data can leave Europe, but hosting decisions carry real regulatory risk. Find out how data sovereignty, GDPR and EU-based Server-side Tracking fit together.
Privacy
Understanding PII and global privacy laws in Marketing
Learn what PII is, how GDPR/CCPA affect marketing data, and 10 best practices for privacy compliance with secure Server-side Tracking.
Privacy
European Data Sovereignty: the Business Accelerator
Learn how UpCloud and TAGGRS deliver secure, compliant, high-performance cloud hosting in the EU. Ensure data sovereignty and stay ahead of regulations.
Privacy
How to optimize your cookie banner? 5 ways (+ bonus tip)
If users don't accept, you're missing out on valuable data. In this blog, we share 5 proven tips to optimize your cookie banner. Updated: 2026.
Privacy
EU-US data transfer: what European companies should know
Learn what the Data Privacy Framework means for GDPR-compliant EU-US data transfers and how TAGGRS Server-side Tracking keeps user data protected.
Privacy
3 ways to exclude or anonymize IP addresses with Google Tag Manager
Learn 3 ways to exclude or anonymize IP addresses with Google Tag Manager with practical steps and tips.
Privacy
All about the PII anonymizer
The TAGGRS PII anonymizer better ensures privacy by anonymizing IP addresses and user agents, important for online security.
