Server-side tracking
Server-side tracking: guides, news and practical advice from the TAGGRS blog.
Articles about Server-side tracking

Server-side tracking
How to maintain accurate measurement and attribution despite ad blockers
In this post, we discuss how ad blockers affect marketing data and how to get resilient yet privacy-compliant tracking with TAGGRS.

Server-side tracking
Safari 26 tracking changes: What’s new and how to adapt
See how Safari 26’s Advanced Fingerprinting Protection affects ad tracking & why Server-side Tracking keeps conversion data accurate despite privacy changes.

Server-side tracking
Server-side Tracking for mobile apps: advantages, use cases, and setup
Discover server-side tracking for apps and learn how to set it up with TAGGRS, Google Firebase, and Google Tag Manager for enhanced data accuracy.

Server-side tracking
Billy Grace Server-side Tracking: The ultimate setup
Discover the 7 benefits of server side tagging for more conversions and optimize your website. Improve your online performance today!

Server-side tracking
Setting up ActiveCampaign Server-side Tracking in Google Tag Manager
Install Server-side Tracking for ActiveCampaign in less than 20 minutes with TAGGRS' Expert GTM Templates.

Server-side tracking
Leadpages Server-side Tracking - Setting up landing pages server side
Set up Server-side Tracking for your Leadpages landing pages in less than 20 minutes with our complete guide.

Server-side tracking
Setting up Piwik PRO Server-side Tracking in Google Tag Manager
Learn how Piwik PRO Server-side Tracking provides a privacy-friendly data collection solution for Piwik PRO campaigns.

Server-side tracking
Shopify Server-side Tracking: Complete Setup Guide
Missing 15–30% of your Shopify conversions? Learn how to set up Shopify Server-side Tracking with Google Tag Manager and TAGGRS for GA4, Google Ads, and Meta in this step-by-step guide.

Server-side tracking
What is Google Tag Manager and how do I set it up?
GTM explained for beginners: how tags, triggers, and variables work, how to set them up, and how server-side Google Tag Manager differs from the web container.

Server-side tracking
Setting up Klaviyo Server Side in Google Tag Manager
Learn how to set up Klaviyo Server Side that allows you to measure what leads to more targeted and effective marketing efforts.

Server-side tracking
Google Tag Manager Data Layer - Everything you need to know as a beginner
Learn the basics of the Google Tag Manager Data Layer, a key element in implementing Server‑Side Tracking.

Server-side tracking
The future of data-driven attribution models and how TAGGRS can help in this regard
Learn about the changes in data-driven attribution over time. These changes bring new challenges.