LelyCycle: 92% of the total number of transactions recorded in GA4
The problem
Google Analytics records 53% less orders than in reality. In addition, few conversions are recorded by the Google ads tag.While in reality this should be higher.
Challenge: How can accuracy be brought up
so that the result can be better measured?
The method
To achieve this, the following solutions have been implemented:
- GA4 datalayer: First, the existing Universal Analytics was replaced for a GA4 datalayer with enhanced conversion data.
- GA4 (Enhanced Ecommerce): Next, GA4 was implemented.
- Server side tagging: The whole setup is set up with server side tagging.
- Google Ads Enhanced conversions: Enhanced conversion data from the new data layer is sent server side to Google Ads.
The result
The measurability of the number of transactions has increased significantly. Currently, 92% of the total number of transactions are recorded in GA4.
Also in Google Ads, the measurability of conversions has increased significantly. This has given the campaign quite a boost. The use of enhanced conversions and the increase in measurability has given Google Ads more insights. These have ensured that the Performance Max campaign is structurally generating more conversions.
You are in good company
Marketers and tracking specialists from 80+ countries choose TAGGRS
At byteffekt, we began experimenting with Server-side Tracking in 2024. We first tried Google Cloud, but it proved too technical and costly: TAGGRS offers a faster, scalable solution.
A Dutch company with a good product and even better customer support. They offer the option of scheduling a support call with development if you're having trouble. They were very helpful: excellent service and definitely recommended.
Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.
TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.
At OMA, we have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!
Without a doubt the best and most affordable server-side hosting.
Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!
Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.
A truly amazing platform, perfect for marketers who aren't comfortable with the technical implementation of server-side tracking. The support is just fantastic! Always available to answer your questions and help you achieve optimal setup!
I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.
The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!
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