Maxima measures 6% more transactions with TAGGRS server-side tracking

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Measured transactions

Overview

Maxima saw data quality decline after the introduction of Google Consent Mode and the phasing out of third-party cookies. By implementing TAGGRS server side tracking, Maxima regained reliable analytics and saw a 6% increase in the number of measured transactions. This case study reveals the exact steps we took to help Maxima restore data accuracy, comply with privacy regulations, and seize new growth opportunities.

Maxima, a leading supplier of professional kitchen equipment in Europe, was facing a decline in data quality after the rollout of Google Consent Mode and the phase-out of third-party cookies. By implementing TAGGRS’ server-side tracking, Maxima regained reliable analytics and achieved a 6% increase in measured transactions. In this case study, you’ll discover the exact steps we took to help Maxima restore data accuracy, comply with privacy standards, and unlock new growth opportunities.

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The challenge: minimizing data guesswork

With the introduction of Google Consent Mode and tightening browser privacy controls, Maxima saw a significant drop in the completeness and reliability of its Google Analytics data. This created critical blind spots:

Which campaigns were truly converting?
Where were users dropping off in the funnel?
How could the team optimize spend without trustworthy data?

Previous attempts to patch tracking gaps with browser-based solutions failed to deliver the needed accuracy. Campaign optimization became guesswork.

The approach: tailored server-side tracking setup

1

Analysis & Audit

The collaboration started off with a comprehensive audit of Maxima’s digital analytics setup, mapping out data loss points and compliance requirements under GDPR and Google Consent Mode.

2

Tailored strategy

Our Implementation Specialists recommended a server-side tracking architecture tailored to Maxima’s tech stack and consent management platform. This would ensure more robust data collection, even when browser restrictions or user consents limited traditional tracking.

3

Implementation

TAGGRS handled the full technical rollout, including:

Configuring server-side Google Tag Manager containers
Integrating with Maxima’s consent management system
Ensuring all key conversion events were captured and mapped correctly.

The process was designed for minimal disruption, with clear milestones and validation at each step.

4

Collaboration & Communication

Throughout the project, TAGGRS maintained close communication with Maxima’s marketing and IT teams, providing documentation, training, and ongoing support to ensure a smooth transition.

Maxima realiseerde een toename van 6% in gemeten transacties met server-side tracking

Results: significant uplift in measured transactions

With server-side tracking in place, Maxima was able to fine-tune its marketing campaigns based on more complete insights.

This led to:

+6% increase in measured transactions in Google Analytics
Improved visibility into the full customer journey
More accurate attribution for marketing campaigns
Clearer identification of funnel drop-offs and optimization opportunities

"TAGGRS handled the entire server-side tracking implementation, and we quickly began seeing the benefits. It was truly a win-win situation.” – Davy Slof, Head of Marketing @ Maxima

Looking ahead: decision-making backed by reliable data

What worked especially well was the seamless integration withWith a solid data foundation in place, Maxima now leverages insights from its TAGGRS setup to further optimize the conversion funnel. The company has a clearer understanding of user behavior and is well-positioned to adapt quickly as privacy standards continue to evolve.