FREE META x TAGGRS | WEBINAR

From Conversions to Customer Value: Smarter Signals for Meta Ads

Discover the new TAGGRS POAS Tracking Connector and learn how to help Meta optimise your campaigns for profit, not just revenue.

Hear from and experts about:

How Meta turns your conversion signals into optimization

Where your setup loses accuracy, starting with deduplication

How to send value signals that reflect margin and customer lifetime value

Understand how Meta turns your conversion signals into optimization
Find where your setup loses accuracy, starting with deduplication
Learn how to send value signals that reflect margin and customer lifetime value

Live webinar + Q&A

Can't make it? Register anyway and we'll send you the recording after.

Nov 11

16:00 CET

Live

Nov 11

16:00 CET

Live

Nov 11

16:00 CET

Live

THE WEBINAR

About this session

Meta’s AI optimizes toward the value you send it. Most advertisers send revenue, so revenue is what it learns to find. But that number says nothing about whether the customer behind the order was profitable or whether they will buy again.

At the same time, browser restrictions and consent requirements mean a growing share of those conversions never reaches Meta. The advertisers who do well in this landscape are not the ones sending more conversion data, but the ones sending better data. This means reliable server-side events, high match quality and values that reflect what a customer is actually worth to the business.

This session covers both halves of that problem. Meta covers how the algorithm uses the signals you send and TAGGRS explains how they get there.

SPEAKERS

Meet the speakers

Niels Olivier

CEO &
Co-Founder

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side

Niels leads TAGGRS’s growth and product direction, drawing on his background in marketing, entrepreneurship and Google Tag Manager to help businesses improve tracking and marketing performance.

Jinhyoung Kil

Partner Manager, Commerce & Signals

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side

Jinhyoung leads strategic partnerships across commerce, advertising and Retail Media Networks at Meta. She brings over 13 years of experience in digital marketing, product management and business development.

Niek Schlepers

Head of Customer Support & Co-Founder

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side

Niek specialises in tracking, Google Tag Manager, software development and e-commerce, helping businesses troubleshoot and overcome tracking issues and build reliable, accurate measurement setups.

SPEAKERS

Meet the speakers

Niels Olivier

CEO & Co-Founder

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side

Niels leads TAGGRS’s growth and product direction, drawing on his background in marketing, entrepreneurship and Google Tag Manager to help businesses improve tracking and marketing performance.

Jinhyoung Kil

Partner Manager, Commerce & Signals

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side

Jinhyoung leads strategic partnerships across commerce, advertising and Retail Media Networks at Meta. She brings over 13 years of experience in digital marketing, product management and business development.

Niek Schlepers

Head of Customer Support & Co-Founder

Ate Keurentjes, now Head of Marketing at TAGGRS, initially joined the company as Marketing Specialist in August 2023. With deep expertise in Server-side

Niek specialises in tracking, Google Tag Manager, software development and e-commerce, helping businesses troubleshoot tracking issues and build reliable measurement setups.

TOPICS

What you'll learn

What Meta needs from your data and what TAGGRS you can still help you send before Q4 ends

How Meta's AI uses your signals

Before you can improve performance, you need to know what Meta is seeing. Find out how conversion signals reach Meta, how signal quality influences optimization, and what Event Match Quality really measures.

Where setups lose signal

The most common server-side issue is broken deduplication and it often goes unnoticed. We walk you through which parts of the measurement journey are most vulnerable and what a “good” tracking setup looks like.

Why conversions are not worth the same

Two orders of €200 can mean very different things to your business once returns, margin and repeat purchases are counted. See how margin-adjusted value and predicted LTV change what the algorithm looks for.

Turning business data into better signals

Learn how to translate internal business data into signals Meta can use, what server-side tracking does and doesn't protect and how to send derived values instead of exposing raw per-SKU margin.

Join the session

Trusted by 20,000+ marketers and performance teams

More complete data, reliable attribution and campaign optimization based on stronger signals.

Lynn van Eijk, Campaign Manager at Flitsmeister

Lynn van Eijk

Campaign Manager, Flitsmeister

TAGGRS took the time to truly understand our needs and walked us through the entire implementation process. The collaboration was smooth: clear communication, regular check-ins, thorough testing, and fine-tuning until everything was running perfectly.

Romy Brookhuis

Online Content Marketer, byteffekt

At byteffekt, we began experimenting with Server-side Tracking in 2024. We first tried Google Cloud, but it proved too technical and costly: TAGGRS offers a faster, scalable solution.

Maarten Schut

Digital Marketing Consultant, Indicia Betawerk

A Dutch company with a good product and even better customer support. They offer the option of scheduling a support call with development if you're having trouble. They were very helpful: excellent service and definitely recommended.

Portrait of Bob Meijer

Bob Meijer

Google Ads Expert, PPC Mastery

Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.

Peter van der Hag

Peter van der Harg

Google Ads AI Optimization Expert, Adbrains

TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.

Portrait of Daniël Kuipers

Daniël Kuipers

Director, OMA

At OMA, we have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!

Portrait of Stefan Steeger

Stefan Steeger

Tracking Expert, Marketing Fundamentals Europe

Without a doubt the best and most affordable server-side hosting.

Portrait of Vincent Mertens

Vincent Mertens

Digital Marketing Specialist, Impact Media Concepts

Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!

Portrait of Martijn Kooij

Martijn Kooij

Online Marketing Specialist, Webvalue

Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.

Jean-Christophe Pâque

Jean-Christophe Pâque

Co-founder, Odysem

A truly amazing platform, perfect for marketers who aren't comfortable with the technical implementation of server-side tracking. The support is just fantastic! Always available to answer your questions and help you achieve optimal setup!

Portrait of Jeroen Stikkelorum

Jeroen Stikkelorum

Founder, SEO Brein

I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.

Portrait of Tim Glockemann

Tim Glockeman

Online Marketing Manager

The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!