State of Tracking: Help shape the report

We're building the State of Tracking Report 2027. It will explore how much data marketers lose to consent, ad blockers and browser tracking prevention, and how teams' estimates of data loss compare with what platform data shows.

To make it accurate, we need input from people who work with tracking every day.

Taking part in the survey gets you:

The finished report before it goes public
A chance to win a €200 Amazon voucher in our participant raffle
Insights into how your tracking setup compares with industry peers

Start the survey

What's inside

A 5-minute long survey that will help build a benchmark for the whole industry

The survey covers your tracking setup, the data quality problems you run into, how you handle consent, and where you think measurement is heading. There are no right answers. We want the real picture of how marketers work today.

Want to see where you stand right now? Scan your site with our free tracking checker while the survey is fresh in your mind.

Your tracking setup

A few quick questions about the tools you use, how complex your setup is, and whether you use server-side tracking.

Data quality and lost conversions

How much data you think you're losing, how you measure data quality, which causes of data loss you see as biggest, and what you're doing to address them.

Consent and privacy

How your organisation handles consent, how confident you are that you're compliant, and where privacy and measurement come into conflict.

The future of measurement

Where you expect tracking, attribution and AI to go over the next few years.

Take part now

Take the survey

Why it's worth your time

Real answers from real teams, shared back with the people who gave them

Most tracking advice is based on opinion. This report brings together insights from the people who work with tracking every day, alongside platform data to explore how expectations compare with what's actually happening.

Learn how your tracking setup compares with others across the industry, from consent rates and Server-side Tracking adoption to data quality checks and the biggest causes of data loss.

Get the report before it goes public to:

Benchmark your setup against others in the industry

Use industry insights to support conversations about tracking budgets and measurement

Learn which data loss challenges others face and how they're addressing them

Understand where tracking, attribution, privacy and AI are heading

Trusted by 20,000+ marketers and performance teams

TAGGRS works with marketers, agencies and e-commerce teams across Europe. This research brings that community together to build something everyone can use.

Lynn van Eijk

Campaign Manager, Flitsmeister

TAGGRS took the time to truly understand our needs and walked us through the entire implementation process. The collaboration was smooth: clear communication, regular check-ins, thorough testing, and fine-tuning until everything was running perfectly.

Romy Brookhuis

Online Content Marketer, byteffekt

At byteffekt, we began experimenting with Server-side Tracking in 2024. We first tried Google Cloud, but it proved too technical and costly: TAGGRS offers a faster, scalable solution.

Maarten Schut

Digital Marketing Consultant, Indicia Betawerk

A Dutch company with a good product and even better customer support. They offer the option of scheduling a support call with development if you're having trouble. They were very helpful: excellent service and definitely recommended.

Bob Meijer

Google Ads Expert, PPC Mastery

Finally a good and complete tracking setup. I collect more data for my Google Ads campaigns and my orders are now reported more accurately in GA4.

Peter van der Harg

Google Ads AI Optimization Expert, Adbrains

TAGGRS offers perhaps the best solution for server side tagging. Not only because of a great help desk, but also because of the intuitive ease of use and clear explanations.

Daniël Kuipers

Director, OMA

At OMA, we have been working with TAGGRS for a while now. We are happy about the solution, data improvement and updates. Nice that it is a Dutch company who also respond to a request for help within minutes. We are happy!

Stefan Steeger

Tracking Expert, Marketing Fundamentals Europe

Without a doubt the best and most affordable server-side hosting.

Vincent Mertens

Digital Marketing Specialist, Impact Media Concepts

Very satisfied with TAGGRS, their clear implementation documents, and the added value of server-side tracking!

Martijn Kooij

Online Marketing Specialist, Webvalue

Very helpful, easily accessible, transparent in pricing, good price/quality ratio, Dutch-speaking.

Jean-Christophe Pâque

Co-founder, Odysem

A truly amazing platform, perfect for marketers who aren't comfortable with the technical implementation of server-side tracking. The support is just fantastic! Always available to answer your questions and help you achieve optimal setup!

Jeroen Stikkelorum

Founder, SEO Brein

I was concerned about the disappearance of third-party cookies and the impact on my data collection. TAGGRS provided the solution. After switching to TAGGRS's server-side tracking, I saw a 25% increase in usable data. The support staff were quick and easily reachable, allowing me to migrate to server-side tracking swiftly.

Tim Glockeman

Online Marketing Manager

The service is great: excellent prices, easy to set up, and fantastic customer support if something doesn't work as expected (during working hours, it took only 5 minutes). Full recommendation!