Google Ads Server Side Tracking
- Reduce your reliance on cookies
- Accurate conversion tracking
- More data for your Google Ads campaigns
- Become 100% GDPR compliant
- Works with your existing Google Tag Manager setup
Google Ads Server Side Tracking is an advanced way to measure the performance of your ad campaigns without your data being affected by browser limitations or privacy tools. Instead of placing tracking pixels and cookies directly in your visitors' browsers (which is known as client-side tracking), Server Side Tracking sends the data to your own server first.
This means that when a user performs an action on your website, such as clicking an ad or filling out a form, the information is sent to your server first before being forwarded to Google Ads. This gives you greater control over the data you share with Google Ads and other platforms.
Reduce your reliance on third-party cookies
Third-party cookies are a powerful tool for marketers but a concern for internet users' privacy. More and more browsers, software, and smartphones are blocking third-party cookies. By 2024, all major players will phase them out. Server Side Tracking offers the solution to keep your data tracking 100% accurate.
Server Side Tracking is the solution that allows you to continue measuring how effective your Google Ads are without compromising user privacy. With Server Side Tracking, you can keep your tracking 100% accurate, even without third-party cookies. This way, you can continue monitoring which ads are successful and which are not, enabling you to keep optimizing your campaigns.
Accurate conversion tracking
Accurate conversion tracking is essential for successful Google Ads campaigns. Unfortunately, with the blocking of third-party cookies, 10-30% of data is already being lost. This is a problem because platforms like Google and Facebook rely heavily on algorithms and data. The more marketing data you send to these platforms, the better your results can be.
Server Side Tracking is ideal for enriching your data so that you can send it to advertising platforms. The server container functions as an HTTP API endpoint, allowing you to send data from various sources to Google Tag Manager, such as your CRM data. This way, you can add additional user data into GTM and forward it to the advertising platforms.
Result ⇾ More conversions in your Google Ads campaigns.
Better aligned with GDPR
Server Side Tracking is a powerful tool that helps ensure compliance with the General Data Protection Regulation (GDPR). This regulation requires organizations to respect their customers' privacy and protect their personal data. TAGGRS, a Server Side Tracking solution, makes this process simpler and more effective.
With Server Side Tracking via TAGGRS, you have complete control over which data you share with which software. You can even filter out specific personal data from the tracking, which is a significant advantage in terms of privacy protection. TAGGRS has servers worldwide, allowing data to be stored within the EU's borders, ensuring compliance with GDPR rules.
With Server Side Tracking through TAGGRS, you can ensure that you comply with GDPR while still collecting and using valuable data to improve your online marketing efforts. You can provide your customers with the privacy they deserve while effectively using the data you collect.
Little-known fact
When you include parameters in the URL, such as UTM tags, the lifespan of the cookie in Firefox and Safari is limited to 1 day! With Server Side Tracking, this cookie lifespan is extended, ensuring that all conversions are accurately attributed to the correct source.
Set up Google Ads Server Side Tracking
1. Create a Google Tag Manager Server Container
2. Install a Conversion Linker
3. Set up the Google Ads conversiontracking tag
4. Set up the Google Ads remarketing tag
You can easily create a Google Ads remarketing tag with Server Side Tracking in Google Tag Manager. This tag helps you re-engage visitors to your website with targeted ads, resulting in more conversions and sales. Setting up a remarketing tag with Server Side Tracking ensures more accurate and reliable tracking.
Extra: How to set up enhanced conversions server-side
Setting up enhanced conversions via Server Side Tagging can be easily done in Google Tag Manager. By doing this, you send additional data to Google Ads, allowing your ads to be better optimized. This leads to an increase in both conversions and sales. Using server-side tagging for enhanced conversions ensures more precise and reliable tracking.
Extra tools for Google Ads Tracking
How to set up profit tracking
Test your settings
Make sure to test your tracking settings to ensure everything is working correctly. This is a crucial step to prevent any issues with your tracking later on.
FAQ Google Ads Server Side Tracking
FAQ Google Ads Server Side Tracking
Yes, at this moment, the Google Ads Tag is still the better choice compared to GA4 when it comes to certain tracking functionalities.
- Cross-device tracking: GA4 offers limited capabilities for tracking users across different devices.
- View-through conversions: GA4 does not support view-through conversions, a feature that is essential for measuring the effectiveness of display ads.
- Offline conversion tracking: The functionalities for tracking offline conversions in GA4 are limited.
- Advanced tracking features: GA4 lacks advanced tracking features that can enrich your dataset, such as data on new versus returning customers, cart information, and more.