Profit Feed Tool

Consent Approval Graph ist eine Funktion im serverseitigen Tracking von TAGGRS, die Folgendes bietet

The Profit Feed Tool reads a product feed that contains cost price, regular price and VAT per product. When a purchase event reaches your server container, the tool looks up every item in the order, calculates the margin and returns the profit for that order as a single variable. You can then use that variable as the conversion value in Google Ads, Meta and, optionally, GA4.

Because the lookup happens entirely in the server container, cost prices and margins never reach the browser. The main practical difference with a client-side setup is that your margin data stays in your own infrastructure, while the ad platforms still receive a value they can bid on.

If you already maintain a product feed in Channable or a comparable feed tool, this is the fastest route to profit-based measurement. It reuses the feed you have, instead of requiring a separate database.
Prerequisites
  • A TAGGRS account with a configured server container.
  • A feed tool such as Channable, with your shop system as the source.
  • Cost price filled in per product in your shop system.
  • A purchase event that reaches the server container, including item data.
  • Google Ads and/or Meta conversion tags configured in the server container.
Consent Approval Graph misst die tatsächlichen Zustimmungssignale, die über Ihren Tracking-Stack übertragen werden. Anstatt sich auf Banner-Interaktionen zu konzentrieren, analysiert es
  • Use Shopify as the source via Channable or another feed tool.
  • Check that products have a cost price filled in inside Shopify.
Das bedeutet, dass Sie Folgendes sehen können:
Add at least these fields:
  • Der Prozentsatz des Traffics, der vollständig, teilweise gewährt oder verweigert wurde
  • Der Prozentsatz des Verkehrs, bei dem keine Zustimmungsentscheidung getroffen wurde
  • Wie sich die Einwilligung auf das Conversion-Tracking auswirkt.
  • VAT
Es bietet Einblicke auf Veranstaltungsebene darüber, wie sich Zustimmungsstatus auf die Übertragung von Werbe- und Analyseereignissen auswirken, und hilft Ihnen zu verstehen, wie sich dies auf Messung und Zuordnung auswirken kann.
  • Set this to 0 manually for now if it isn't available yet.
Anstatt zu raten, erhalten Sie messbare Beweise.
The feed and the events sent to the advertising channels must speak about products in the same way.
  • Check which ID is used in the advertising channels.
  • In this example, the shopping feed works with a numeric ID, with SKU as the secondary identifier.
  • Make sure the Channable or other feed tool uses the same ID as Google Ads/Analytics.
Shopify exposes several identifiers (product ID, variant ID, SKU), and shopping feeds often use a different one than the data layer. Decide which identifier is leading, then align the feed to it.
  • Open the JSON feed and check that the fields are populated.
  • Pay particular attention to Product ID, Cost price and Regular price.
Open the feed URL directly in your browser and inspect a handful of products, including a variant product and a discounted product. An empty or null cost price at this stage will surface later as a profit of 0 in your conversions.
  • Go to Integrations in TAGGRS.
  • Add the feed URL there.
  • Secure the feed with a password.
  • Use that same password later in Tag Manager.
The password prevents your cost prices from being publicly accessible at the feed URL. Store it somewhere you can retrieve it, because you need the exact same value when you configure the variable in step 7.
  • Open the server container.
  • Go to Variable Templates.
  • Import the template provided.
Create a new variable in the server container:
  • Name: for example, profit feed.
  • Product ID field: TAGGRS container identifier.
  • Item ID: link this to the product ID you also use in your feed.
  • API secure field: the password of the feed.
  • Check in preview/debug which item_id is being sent.
  • Make sure this matches the ID in the profit feed.
Run a test purchase in preview mode and compare the item_id in the incoming event with the product ID in the feed, character for character.

A mismatch will return no margin, which is harder to spot than a broken tag.
  • The output of the variable is the profit per order.
  • Use that value in Google Ads conversions, Meta and, optionally, in GA4.
Set the variable as the conversion value parameter in the tags concerned. From that point on, the value the platform optimizes towards is margin, not turnover.
Open the feed integration in TAGGRS to check its configuration status.

Here, you can see:
  • Whether the feed is configured.
  • How many products have been synced.
  • When the feed was last updated.
If the product count is lower than expected or the last update is old, the feed or mapping need your attention.
DOCUMENTATION V1.5
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